JAMAICAN DANCEHALL PHENOM MASICKA UNVEILS MUSIC VIDEO FOR ‘REVERSE TIME’ VIA DEF JAM RECORDINGS

Gaining momentum worldwide as a phenomenon to watch, Jamaica-born multi-talented singer, songwriter, deejay, and leader of the next generation of dancehall stars Masicka unveils the music video for “Reverse Time”, directed by Shane Creative, out now via Def Jam Recordings.
 
The track remains a standout from his acclaimed 2023 album, Generation of Kings, out now.

Among other highlights from Generation of Kings, “LimeLight” piled up over 1 million Spotify streams and 8.9 million YouTube views on the music video. Plus, he has earned consistent critical acclaim. Spotlighting him in an in-depth feature, Billboard applauded how “Equally introspective and biting, Masicka’s lyrics — which explore everything from settling beef to reflections on his childhood — perfectly complement his penchant for lush melodic lines and reverb-drenched harmonies.” 

Simultaneously, “Tyrant” has gathered 4.1 million Spotify as well as over 17 million YouTube views on the music video.

Meanwhile, DANCEHALLMAG proclaimed, “it becomes easy to see why Masicka reiterates his given position as a young legend in Dancehall.” TIDAL hailed it among “the hottest new reggae and dancehall tracks” and attested, “Masicka wants the world to know he stands ready to safeguard its history and keep the real culture alive.”
 
It followed the banger “Pieces” [feat. Jahshii]. The latter has notably amassed over 2.3 million total streams as well as 12 million YouTube views on the cinematic music video. In addition to plugs from the likes of Music Connection, St. Vincent Times, and more, Naija Remix hailed it as “a must-listen for fans of good music.”
 
Masicka continues to make waves. He received a YouTube Award for attracting over 1 million subscribers to his channel and over 580 million YouTube views. His most recent independent LP, 438, became “Jamaica’s #1 album of 2022 on Spotify” and “the first project to spend an entire year in the Top 10 on Apple Music Jamaica.” He also emerged as “one of three Jamaican artists in Spotify Wrapped Jamaica for a Top 10 Album.”
 
Along the way, KAZI hailed him as “a great storyteller and a genuinely generational talent who understands what he is doing,” and GRUNGECAKE assured, “Jamaica’s Masicka is holding us down on the positivity front.”

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