ivri releases new single ‘NOISE’
With viral heat and alt-rock radio momentum at her back, Florida-born alternative disruptor ivri unleashes her frenetic new single ‘NOISE’, out now.
The release arrives amid explosive momentum — her viral breakout ‘Tower Of Memories’ has surpassed 4.5 million TikTok creations and nearly 8 billion views, amassed over 75 million streams across DSPs, and continues its ascent at alt-rock radio, landing at #30 this week. With numbers that signal both cultural impact and format traction, ivri is quickly emerging as a new alternative artist to watch.
She first teased ‘NOISE’ with a series of snippets across social platforms, igniting anticipation within her fast-growing fan community. The track layers her evocative vocals over ethereal clean guitar lines before surging forward on an anxious, pulse-quickening beat punctuated by glitchy, video game-style textures. A wave of fuzz-drenched distortion crashes into a chantable chorus — “I desire for creation, I need noise” — ultimately spiralling into a chaotic breakdown that underscores her command of dynamics, balancing soaring melody with jagged sonics and otherworldly keys.
This spring, ivri will embark on her first-ever European headline run, The Theory of You Tour Part 2. The tour launches May 29 at The Academy 2 in Dublin, Ireland, and travels across the UK and mainland Europe with stops in The Netherlands, Germany, and Poland. She caps the trek with major festival appearances at Rock For People in Hradec Kralove, Czech Republic on June 12 and Download Festival at Donington Park in Leicestershire, England on June 14. See full routing below. Get tickets HERE.
After steadily building her foundation, ivri broke through in a major way last year with the theory of you and ‘Tower Of Memories.’ The single not only ignited on TikTok and SoundCloud — reaching #1 on the SoundCloud Rock Chart and TikTok Viral Chart — but translated into sustained streaming growth and radio support, cementing her place at the forefront of a new wave of alternative roc
TOUR DATES
5/16 Brooklyn, NY Sounds That Move
5/29 Dublin, Ireland The Academy 2
5/31 Glasgow, UK King Tuts
6/1 Manchester, UK Deaf Institute
6/2 London, UK The Lower Third
6/4 Amsterdam, Netherlands Paradiso
6/7 Brussels, Antwerp Kavka
6/9 Cologne, Germany Yuca
6/10 Berlin, Germany Kantine am Berghain
6/11 Warsaw, Poland Bardzo Bardzo
6/12 Hradec Kralove, Czech Republic Rock For People Festival
9/18 Louisville, KY Louder Than Life
10/3 Sacramento, CA Aftershock
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