LADY LONDON RELEASES NEW SINGLE “WON’T LET YOU DOWN”

On the fast track towards a major breakthrough, acclaimed rapper Lady London shares a brand new single entitled “Won’t Let You Down”, from her forthcoming debut album To Whom It May Concern coming October 10th, available now via High Standardz/Def Jam Recordings. She also opens up her world even further with the impending release of her new three-episode docuseries, ALWAYS, LADY LONDON—which will be available to stream exclusively on Tubi on October 10.

“Won’t Let You Down” represents yet another side of Lady London. She dials back the intensity of her signature flow and lets her heart do the talking on this one. Against a sparse production backdrop, she becomes reflective during the verses, only to make a promise on the chorus: “I won’t let you down, have faith in me.” She teamed up with her alma mater for the visual and shot it at Howard Theater in conjunction with YouTube and Walmart.

It follows her recent banger “Rotation”. VIBE highlighted her “voice that is beyond enjoyable to listen to,” and asserted, “Lady London remains one of the most slept on gems of New Jersey.”

Meanwhile, ALWAYS, LADY LONDON offers a three-part docuseries, taking fans inside the defining chapter of her career: the creation of her debut album, To Whom It May Concern. With a major label release and worldwide tour on the line while facing grief, doubt, and the relentless pressure to deliver, she is determined to prove she’s more than a viral moment. The documentary was produced by MACRO Television Studios, while Erika Bryant served as director and executive producer. Other executive producers include Jamila Hunter and Jean Shi from MACRO Television Studios, as well as Yessica Garcia, Jeremy “J Dot” Jones and Lady London herself.

Earlier this year, she dropped the wild “Is You Krazy?” With nearly half a million streams, it earned widespread tastemaker applause. Billboard touted it as one of the “R&B/Hip-Hop Fresh Picks of the Week,” going on to highlight how “she raps over Hitmaka’s thumping production.” UPROXX named it among “The Best New Hip-Hop This Week,” proceeding to proclaim, “she’s just as adept as anybody with the pen.”

It arrived on the heels of 2024’s “Brand New,” which she performed on MTV as part of their tribute to Women In Rap. She also supported Coco Jones on her “Why Not More” Tour across North America.

In 2023, she dropped her project, S.O.U.L., to critical acclaim. Billboard raved, London’s lyrical sword is proving to be sharper than most,” and REVOLT named her among “13 Female Rappers to Watch in 2024,” going on to assert, “One thing that you can’t deny about the New Jersey-raised artist is that she’s a true lyricist who can stand on her own.”

 

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