“The visible effect made on a surface by pressure”


rising Latin star Rauw Alejandro dropped an electric new single, “Enchule”—Listen to it here! The track was Executive Produced by Eric Duars & Produced by Mr. NaisGai & Eydrien Con El Ritmo. “Enchule” is the third single off Rauw’s debut album Afrodisíaco coming later this year!

“‘Enchule’ is my favorite song and video. I enjoyed the whole process, from producing it with Mr. NaisGai to working on the choreography and the concept with the director. The energy during the day of the shoot was incredible. On ‘Enchule,’ I express how one feels in the middle of discovering love.” Says Rauw.

Rauw also dropped a captivating music video alongside the single. Produced by Mastermind Entertainment and directed by renowned director Gustavo “Gus” Camacho, the video showcases the meaning of the Puerto Rican slang word “Enchule,” meaning to have a crush or infatuation, as Rauw travels the world from Tokyo, to Paris, to Egypt for love!

“Enchule” follows the recent release of Rauw’s Elegí – Remix,” an impressive collaboration with Dalex and Lenny Tavarez, feat. Anuel AADimelo FlowFarrukoJustin Quiles and Sech. The original version of “Elegí” feat. Dimelo Flow quickly achieved 2X Platinum certification by the RIAA in the U.S. and exploded on digital platforms, garnering more than 199 million streams combined between Apple Music and Spotify.

Earlier this year, Rauw dropped Tattoo – Remix with Camilo, which recently became his first #1 song on Billboard’s Latin Airplay and Latin Rhythm Airplay charts! “Tattoo – Remix” also reached 2x Platinum in US Latin and Peru, Platinum in Mexico and Spain, and Gold in Colombia. The track has amassed over 129M streams, with the video hitting a staggering 252M views in just two months. A viral phenomenon, the song has also dominated on the video platform, TikTok. Users have posted more than 2.6M videos using the song, and the hashtag #TattooChallenge has garnered more than 633M views!

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