ripmattblack Shares the Music Video for Genre-Bending Jam “Lilac”
“Lilac” Will Appear On the 4/28 Happy Hour EP, Executive-Produced by Take A Daytrip
The Naples, FL Singer-Songwriter Gives A Playful Glimpse of His Quarantine Day-To-Day in a Sun-Drenched New Video
One of the leading lights of the flourishing Southwest Florida pop scene, ripmattblack is primed to hit the big time. Coming through with his latest piece of ear candy, Matt shares “Lilac,” his new video single. Driven by punchy guitars and snapping snares and buoyed by Matt’s off-kilter charm, “Lilac” is an instant mood-booster, produced by Jahnei Clarke (Lil Dicky, Masego, YSN Flow) and Johan Lenox (Travis Scott, Kayne West, Selena Gomez, Lil Nas X). With his vocal delivery threading the needle between pop, R&B, and hip-hop, Matt playfully tells the tale of a relationship that isn’t progressing as quickly as he would like: “Come back/We can make this thing last/I’m a brat/I’m impatient and I/Feel attacked/You’ve been takin’ your time/I’m too fast.” Shot in his North Hollywood home with a deliberately lo-fi aesthetic, the “Lilac” video gives a glimpse into Matt’s quarantine lifestyle, as he passes the time with FaceTime sessions, music making, and half-hearted attempts at cooking and working out.
“Lilac” is the latest salvo from Happy Hour, mattblack’s upcoming debut EP. A small sampler of the artist’s versatile talents, the Happy Hour EP is a sunny and vibrant affair, propelled by Matt’s impish charm and detail-oriented accounts of modern love. The EP hosts the Take A Daytrip-produced single “You Love It!,” which has over 500k streams across platforms, and “Sore Loser,” described by Lyrical Lemonade as an “intoxicating, pop-centric offering,” which racked up over 1 million streams on Spotify and 150k views on YouTube, and was included on Spotify’s Teardrop playlist (566k followers).
Executive-produced by hitmaking production duo Take A Daytrip, the Happy Hour EP arrives on April 28th via Alamo Records.
One of the leading lights of a rising Southwest Florida scene, along with his close friend Dominic Fike, Matt Black is a crafty songwriter, equally influenced by hip-hop and modern guitar pop. Citing artists like Red Hot Chili Peppers, Lil Wayne, Lil Peep, and Blink 182 as inspirations, the 24-year-old artist started to gain traction with tracks like “Winnebago,“ featuring ALX Fike (Dominic’s brother), earning placements in publications like ELEVATOR and Lyrical Lemonade. Now living in Los Angeles, Matt is perfecting his genre-bending style as he looks to make his mark on the new decade.
Buy/Stream “Lilac”: http://smarturl.it/RIPMBLilac