SWAVAY RELEASES NEW SINGLE + VIDEO “NO ORDINARY LOVE” FROM UPCOMING EP BILLY OUT JUNE 14th
SWAVAY – a native son and scion of Atlanta’s diverse rap ecosystem – reveals a new single and music video entitled “NO ORDINARY LOVE” out now via Giant Music/Def Jam Recordings. It heralds the arrival of his forthcoming BILLY EP on June 14.
On the track, keys glimmer through a vital and vibrant drumbeat. SWAVAY flaunts his melodic prowess, barely holding back his feelings on the verses. In a moment of clarity, raw emotion surges through a chantable chorus punctuated by a plea, “I can’t keep folding…I let you control me, just don’t you disown me.” The accompanying visual projects this energy on-screen. Highly stylized cinematic shots and deft editing find SWAVAY stuck in his feelings. The pacing matches the speed of his anxious thought process as he wrangles with memories of an ex.
About the EP, SWAVAY commented, “I wrote this project in two weeks about a girl who ended up breaking my heart when I finished it. At least we got some good emotional ass songs outta it. I’m a simp, what can I say? This is my greatest attempt to prove to the world that I’m not one dimensional.”
This time around, SWAVAY leans into his longstanding passion for R&B, showcasing his soulful side and flaunting no shortage of vocal fireworks in the process.
He capped off 2023 by dropping the Deluxe Version of his acclaimed debut album, ALMETHA’S SON. This body of work has already generated just shy of 10 million global streams. Beyond plugs from XXL and more, Billboard touted “UH” among its “R&B/Hip-Hop Fresh Picks of the Week,” going on to applaud how, “The song laces a thumping bass line and 808 claps with orchestral loops as SWAVAY stomps all over the beat with fiery bars.”
Powered by a hard-earned confidence that his own genre-traversing style is ready for hip-hop’s – and music’s – biggest stages, SWAVAY arrives at the industry’s #1 hip-hop destination with the depth and dexterity that is typical of Dogwood City’s greatest. His brand of soulful trap fusion has earned cosigns and collabs from artists across genres and sounds, from multi-platinum producer Metro Boomin, to U.K. pop/electronic/R&B auteur James Blake.
In 2019, SWAVAY shared a Grammy® nomination for his contribution to “Elevate” (with DJ Khalil, Cordae, Denzel Curry, and Trevor Rich), from the Spider-Man: Into the Spider-Verse soundtrack. In 2021, SWAVAY appeared on “Frozen” (with Dreamville Records’ J.I.D), a track from Blake’s LP, Friends That Break Your Heart.
Inspired by the likes of Kendrick Lamar, J. Cole, and Drake, as well as golden-era greats like Jay-Z, Nas, and Snoop Dogg –SWAVAY dropped his first solo project, Poet Talk(2012), while still in school. More indie releases followed, including TRVPLANTA (2015), and Before Eye Die (2016), as SWAVAY found his place amid Atlanta’s competitive trap scene.
FOLLOW SWAVAY: