Visionary Journey From the Dream to Automated Driving: the Mercedes-Benz “Dreamer – a Revolutionary DRIVE PILOT Story” Campaign

Mercedes-Benz has continued to set new standards with innovative technologies since the invention of the automobile 138 years ago. Now, the current development and introduction of automated driving systems is redefining the role of the automobile.

Today, automated driving functions are already increasing comfort and convenience. DRIVE PILOT is the first system for series-production vehicles to allow drivers to engage in certain secondary activities safely and legally while in slow-moving traffic on suitable freeways. The system has been certified for sale in California and Nevada in the S-Class and EQS Sedan. Experts refer to this as conditionally automated driving according to SAE Level 3.

The new campaign film “Dreamer – a DRIVE PILOT Story” tells the story of a dream and takes us on a journey through time with emotional snapshots. It relates to enthusiasm that motivates us to pursue our dreams until they become reality.

Audiences journey alongside the protagonist from his childhood through to the present day, with the iconic three-pointed star brand serving as his steadfast companion. Whether it’s in the form of a quartet card game in the classroom, toy cars in his nursery, or as the Silver Arrows in Formula 1 races on television, Mercedes-Benz remains a consistent presence. As he matures, so do his aspirations, with dreams of one day owning a Mercedes-Benz himself. The film unfolds the realization of this dream and highlights the pivotal role of DRIVE PILOT in his journey. The song “Dreamer” was released in 1974 and embodies the core message of the campaign film with the same name. Music & lyrics: Roger Hodgson and Richard Davies; publishing: Universal Music Publishing. (ISWC: T-070.041.709-9 / GEMA work no.: 1323525-001)