ZEVIA AND CARDI B ANNOUNCE PARTNERSHIP ROOTED IN RADICAL REALNESS
The multi-year collaboration launches with Zevia as the official sponsor of Cardi B’s Little Miss Drama Tour, followed by future brand activations, a major campaign dropping Summer 2026, and more
In a culture saturated with artificial everything, from fake ingredients in drinks to AI-generated advertisements, better-for-you beverage brand Zevia (NYSE:ZVIA) and global superstar Cardi B are cutting through the noise. Today, they announce a multi-year partnership that pairs Zevia’s zero fake, zero sugar soda with an artist who has built her empire on one non-negotiable principle: keeping it real.
As consumers increasingly demand transparency from the brands they support (source), this partnership brings together two cultural challengers who believe honesty, confidence, and simplicity should never be compromised. Zevia has built its reputation on radical transparency and is a staunch defender of real ingredients, while Cardi B has taken a similarly unfiltered approach to connecting with her fans, saying what she means and standing by it.
“I love soda but I can’t be out here drinking a whole can of sugar,” said Cardi B. “Zevia, it’s zero sugar, no fake ingredients, and it hits. This year, we are taking it to the next level together.”
As a shareholder and brand ambassador, Cardi B will help shape Zevia’s cultural strategy and creative direction across multiple touchpoints.
“In a world full of fakes and artificial choices, Zevia stands for doing things the real way,” said Kirsten Suarez, Chief Marketing Officer of Zevia. “Cardi B is unapologetically confident, says what she means, and never waters herself down, all qualities that mirror how we think about our ingredients and our brand. Together, we’re excited to show people that better-for-you doesn’t have to be boring, niche, or overcomplicated.”
The partnership kicks off with Zevia as the official sponsor of Cardi B’s Little Miss Drama Tour. The Bardigang – Cardi B’s fan base – should keep an eye out for Zevia moments on and off the stage, including a select number of ticket giveaways taking place through the end of the tour.
Looking ahead, Cardi B’s major campaign with Zevia will launch in Summer 2026 during peak beverage season. The campaign will include new Zevia x Cardi B commercials, in-store product displays, social content, a sampling tour, in-person appearances, and more. Cardi B will also collaborate with Zevia on new products and flavor innovation, bringing her signature flair to the better-for-you category.
Over the course of the partnership, Zevia and Cardi B will continue to announce fun and interactive ways they’re collaborating. Stay tuned for more details at zevia.com, and Zevia’s Instagram and TikTok.