9lives links with Prettifun for new single “Man of the Year”

20-year-old New Zealand artist/producer 9lives has just shared his new single “Man of the Year” (w/ Prettifun)––out now via PULSE Records. The video arrives on the heels of the Rico Nasty and Kanii-assisted “my way” and follows a profusion of collaborations this year including Trippie Redd, Lil Nas X, LAZER DIM 700, Anycia, Lancey Foux, and Odetari.

After linking with 9lives via Discord this summer, Prettifun’s hyper-glitchy sound, which he’s since elevated this year by adding vocals to match, has led to critical acclaim––dropping two-full length projects in the last 6 months, Pretti, and Funhouse, the latter receiving a 7.4 from Pitchfork. “Man of the Year” hits with a trunk-rattling bass drop and laser style synthesizers as Prettifun‘s melting vocals play compliment to 9lives massive glitch-filled production. About the song 9lives says:

“Man of the Year is the type of song to play just before New Year’s ticks over, such that the drop comes in as the clock strikes midnight to set your year off right. This is for the people who are proud of themselves and want to celebrate the wins they’ve achieved along the way.”

“Man of the Year” is a confetti drop of ascendancy for 9lives who will be a special guest on Kanii‘s upcoming #BLUE tour, which kicks off in Hamburg, Germany, on November 30th (get tickets here). He also recently collaborated with skaiwater and Lil Nas X on the remix of the former’s “light!” (7M Streams), Lancey Foux on “ABU DHABI”, and Kaniiand Anycia on “I DID IT” — earning his stripes as one of the most in-demand producers of his generation.

Fusing elements of trap, cloud rap, hyperpop, and electronic music into his own supernatural sound, 9lives has accumulated over 800 Million Streams through monstrous collabs like “I LOVE YOU HOE“ with Odetari (400M+ Streams) and “Go (Xtayalive 2)”(250M+ Streams). With dark aesthetics that harken back to his gaming and anime influences, 9lives cultivates a sonic world in which bass-boosted 808s and distorted synths are mashed together into an explosive sound that has already caught the attention of Trippie Redd — producing “Popular” off his latest LP. Out now, “Man of the Year” (w/ Prettifun) showcases the futuristic sound that 9lives is pioneering, serving as an avant-garde soundtrack for the next generation.

TOUR DATES:
11/30 – Hamburg, DE – headCRASH
12/01 – Warsaw, PL – Klub Hybrydy
12/03 – Vienna, AT – Chelsea
12/04 – Munich, DE – Feierwerk (Orangehouse)
12/05 – Milan, IT – Legend Club
12/06 – Zurich, CH – EXIL
12/08 – Paris, FR – La Maroquinerie
12/09 – Amsterdam, NL – Tolhuistuin
12/10 – Cologne, DE – Luxor
12/11 – Saint-Josse-Ten-Noode, BE – Botanique
12/13 – Manchester, UK – Deaf Institute
12/15 – London, UK – The Garage
12/17 – Dublin, IE – Academy Green Room

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