BILLIE EILISH HIT ME HARD AND SOFT POP-UP STORE PRESENTED BY AMERICAN EXPRESS

With 12 sold-out arena shows in London, Glasgow & Manchester, Billie Eilish’s UK takeover kicks off this month with the the HIT ME HARD AND SOFT merch pop-up store, presented by American Express.

Open to the public from Thursday 10th to Sunday 13th July (12:00 – 19:00), at 347 Old St,EC1V 9LP, guests will have special access to exclusive new Billie Eilish merchandise and can immerse themselves in photo moments inspired by the album.

American Express® Cardmembers can enjoy: 

• Early access from 11am to 12pm each day with one guest
• A dedicated checkout line (wait times may apply)
• Exclusive merchandise (available for purchase)
• A complimentary Billie Eilish poster (gift with purchase)subject to availability

On Monday, July 7, Billie Eilish will kick off the sold-out UK leg of her highly anticipated HIT ME HARD AND SOFT: THE TOUR in Glasgow, followed by six dates at London’s O2 and four at Manchester’s Co-op Live arena.

May of last year, Billie Eilish released her third album HIT ME HARD AND SOFT, which is Platinum in the UK, amassing over 12 billion global streams, and features the single BIRDS OF A FEATHER which is 3x Platinum in the UK. Eilish is the first female solo artist to have an album with 3 songs (“LUNCH,” “CHIHIRO,” and “BIRDS OF A FEATHER”) gaining over 8 million streams daily in the Top 10 Spotify Global Chart in its first week.

American Express has been a proud sponsor of Eilish by offering Cardmembers the opportunity to purchase pre-sale tickets for her HIT ME HARD AND SOFT global tour and for the launch of her third album with listening parties and pop-ups in various cities across the globe.

HIT ME HARD AND SOFT was released on May 17, 2024, via Darkroom/Interscope Records.

HIT ME HARD AND SOFT [ALBUM]
SKINNY
LUNCH
CHIHIRO
BIRDS OF A FEATHER
WILDFLOWER
THE GREATEST
L’AMOUR DE MA VIE
THE DINER
BITTERSUITE
BLUE

HIT ME HARD AND SOFT: THE TOUR EUROPE/U.K./IRELAND

Wed Apr 23, 2025 – Stockholm, Sweden – Avicii ArenaThu Apr
24, 2025 – Stockholm, Sweden – Avicii Arena
Sat Apr 26, 2025 – Oslo, Norway – Telenor Arena
Mon Apr 28, 2025 – Copenhagen, Denmark – Royal Arena
Tue Apr 29, 2025 – Copenhagen, Denmark – Royal Arena
Fri May 2, 2025 – Hannover, Germany – ZAG Arena
Sun May 4, 2025 – Amsterdam, Netherlands – Ziggo Dome
Mon May 5, 2025 – Amsterdam, Netherlands – Ziggo Dome
Wed May 7, 2025 – Amsterdam, Netherlands – Ziggo Dome
Fri May 9, 2025 – Berlin, Germany – Uber Arena
Thu May 29, 2025 – Cologne, Germany – Lanxess Arena
Fri May 30, 2025 – Cologne, Germany – Lanxess Arena
Sun June 1, 2025 – Prague, Czech Republic – O2 Arena
Tue June 3, 2025 – Kraków, Poland – Tauron Arena
Wed June 4, 2025 – Kraków, Poland – Tauron Arena
Fri June 6, 2025 – Vienna, Austria – Stadthalle
Sun June 8, 2025 – Bologna, Italy – Unipol Arena
Tue June 10, 2025 – Paris, France – Accor Arena
Wed June 11, 2025 – Paris, France – Accor Arena
Sat June 14, 2025 – Barcelona, Spain – Palau Sant Jordi
Sun June 15, 2025 –Barcelona, Spain – Palau Sant Jordi
Mon Jul 7, 2025 – Glasgow, UK – OVO Hydro
Tue Jul 8, 2025 – Glasgow, UK – OVO Hydro
Thu Jul 10, 2025 – London, UK – The O2
Fri Jul 11, 2025 –London, UK – The O2
Sun Jul 13, 2025 – London, UK – The O2
Mon Jul 14, 2025 – London, UK – The O2
Wed Jul 16, 2025 – London, UK – The O2
Thu Jul 17, 2025 – London, UK – The O2
Sat Jul 19, 2025 – Manchester, UK – Co-op Live
Sun Jul 20, 2025 – Manchester, UK – Co-op Live
Tue Jul 22, 2025 – Manchester, UK – Co-op Live
Wed Jul 23, 2025 – Manchester, UK – Co-op Live
Sat Jul 26, 2025 – Dublin, Ireland – 3Arena
Sun Jul 27, 2025 – Dublin, Ireland – 3Arena