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BRISTON MARONEY RELEASES CUTTING-EDGE AI VISUAL FOR “HARVARD”

NEW VIDEO ARRIVES FOLLOWING MARONEY’s 2-DAY, SOLD-OUT CURATED ‘PARADISE FEST’ AT BROOKLYN BOWL NASHVILLE

Briston Maroney has released the official music video for “Harvard” . Directed by longtime collaborator Joey Brodnax, “Harvard” takes Maroney’s always-impressive visual content to new heights. Utilizing cutting-edge AI technologies, the video “stars” Maroney, despite the fact he was not physically present during the creation of the video, as he was on tour at the time.  

Of the unconventional process, Brodnax shares: 

“Using AI, I rendered photorealistic characters and settings that aligned with the song. I recorded Briston’s face performing the song. Then, using 52 facial tracking points, I moved that mapping data into my renders, sometimes reorienting Briston’s performance back onto his body, but in a new, impossible setting. I also used this facial tracking data to bring the faces of many new characters to life. The resulting video is one that sits on the current edge of AI tech and generative art.

Many people currently fear/avoid AI in the art world. Some see it as an antithesis to authenticity. The way we see it, it’s just a new tool. New to all of us. We are all learning how to conform with it. Briston was on tour for months. This tool allowed us to remotely create. This sort of thing was impossible six months ago. And it’s only getting crazier.”

In an exclusive ‘Origins’ featureConsequence of Sound praises today’s release as, “a fascinating music video,” full of “absurd, eye catching scenarios.” 

“Harvard” was released last month as half of a two-sided single, out now via Canvasback Music/Atlantic Records (buy/stream here). Accompanying track “Oregon” was praised by Uproxx for its visually stunning video,” also directed by Brodnax.

Fans were able to enjoy “Harvard” live at Brooklyn Bowl Nashville earlier this month, the site of Maroney’s two-night, sold-out Paradise Fest. The event marked a hometown milestone for the young musician who curated the lineup – sharing the stage with the likes of Indigo DeSouzaThe Greeting CommitteeSunflower Bean, Annie DiRussoCece Coakley, and Canvasback labelmates MICHELLE – donated a portion of proceeds to local nonprofits The Nashville Food Project and Oasis Center, and closed out each night with a highly-anticipated headline set.  

In previewing the festival, Nashville Scene hailed Maroney’s “keen ear for exploring complicated emotional terrain with indelible melodies and the sweet-and-sour crunch of post-Strokes rock,” while praising Paradise Fest for “featuring rock bands with thoughtful songwriters… named after a great recent single that’s about figuring out what really matters” (buy/stream “Paradisehere).

Maroney recently wrapped his headline ‘All Aboard’ North American fall tour, which included stops in cities including Toronto, Atlanta, and Charleston, as well as appearances at Delaware’s Firefly Festival and Southern California’s Ohana Music Festival. Over the summer, he played standout sets to crowds at Bonnaroo and Outside Lands, shortly after serving as support on select dates of 2022 tours for both Jack White and Rainbow Kitten Surprise.  

This past spring, Maroney releasedSunflower: Deluxe, an extended version of his 2021 full-length debut Sunflower. That project included new tracks such as “The Kitchen” – heralded by V Magazine as “infectious” – and reworks of original album tracks including “Bottle Rocket,” featuring Manchester Orchestra, and “Cinnamon,” featuring alt-pop singer-songwriter Genevieve Stokes.

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