Unapologetic rising artist CHINCHILLA has released the official video for her most recent single “Cut You Off”. Released last month, “Cut You Off” is a power anthem loaded with feminine rage that explores the difficult emotional experience of finally cutting ties with a toxic person, representing the empowerment and freedom that comes with putting yourself first. Co-directed by the hotly tipped Harv Frost and Dora Paphides of Kode Media (The Last Dinner Party – “My Lady of Mercy”), the new video sees CHINCHILLA take a mind-bending journey through her brain and emotions, represented by different rooms as she moves from scene to scene.
Commenting on the new video, CHINCHILLA says: “While writing ‘Cut You Off’, I was quite literally writing up the music video at the same time. I wanted the main idea of the video to emulate a dream world cult-like girly sleepover with your ‘girls’; the ceremony of blocking someone’s number. Each scene steps into different cutting-off worlds; an Edward Scissorhands hairdressers, a post-apocalyptic butchers, and a medieval blocking-their-number ritual… but make it all fashun”.
“Cut You Off”, written and co-produced by CHINCHILLA, embodies CHINCHILLA’s ethos of authenticity, a trait seen throughout her discography that has deeply resonated with listeners.CHINCHILLA considers “Cut You Off” to be the sequel to “Little Girl Gone“. Released independently in April, “Little Girl Gone” was met with phenomenal success after it unintentionally became an anthem for female empowerment. So far, the fiery track has racked up over 200 million combined streams and almost 14 million combined video views and made CHINCHILLA the first UK female soloist to top Billboard’s Emerging Artists chart. In August the track was announced as one of TikTok UK’s Top 5 Songs of the Summer.