ARRIVES ALONGSIDE INTERNATIONAL FRAGRANCE DEAL WITH RALPH LAUREN
This Milestone celebration comes at a time when Ralph Lauren has also just announced the launch of their new Polo Oud, a fragrance backed by a campaign starring CKay.
CKay shared a new campaign image on his social media sharing news of becoming the first African artist to be the face of a Ralph Lauren fragrance franchise while letting fans in on this new journey of luxury and style. This campaign demonstrates CKay’s broad appeal and resonance around the world. His affiliation with the new Polo Oud exemplifies the company’s dedication to diversity and representation, which it does by linking cultures through aromatic language.
Sad Romance marked a significant milestone in CKay’s career. After releasing previous EPs Who The F**k is CKay (2017), CKay The First (2019), Boyfriend (2021), and mega-hits “love nwantiti” and “emiliana,” allowed the Nigerian superstar to work on a full-length project, exploring the ways he has often given and received the love in his signature dreamy, introspective soundscape. The album boasted eleven tracks including “you,” “mmadu,” “come close” with Ayra Starr, “watawi” tapping in Davido, Focalistic, and Abidoza, “samson and Delilah” featuring Cape Verdian singer Mayra Andrade, and “lose you” assisted by Cape Verdian-French songstress Ronisia.
Earlier this year CKay released a Sad Romance Remix Pack which included remixes of “by now” and “emiliana” by producer/DJs OG Sterling x Arieenati as well as DJ Yo! and AX’EL. In June this year, the singer-songwriter unveiled the deluxe version of Sad Romance including “hallelujah” with Blaqbonez which has spawned over 26 million streams, and the official music video is fast approaching 5 million views on YouTube. The album includes “nneka” assisted by Tekno, “nwayi,” and “capture my soul.”
With the drop of the “capture my soul” acoustic performance CKay crystallises his Emo-Afrobeats world which his fans have long enjoyed. The singer takes centerstage behind an upright piano with a ballerina dancing next to him, showcasing a seamless interplay between music and dance. The “capture my soul” acoustic performance is available on CKay’s official YouTube.
CONNECT WITH CKAY: