Reischel Sawyer-Cobb is the founder and CEO of ICANDO (a women empowerment organization & brand). She is a “Passion-preneur” with a heart to encourage, inspire and empower women to live in their true purpose. Reischel has always been very passionate about this and soon realized that her passion is her purpose. Reischel’s vision back in 2017, was initially to start a small mentoring program for young women because she saw a need for that generation. In June 2017, she decided to host a small vision board party with 5-7 young ladies. The party turned out to be a great success and the young ladies were excited and inspired by one another. As she began to put her thoughts together to put things into place, she took a deeper look at her journey and each season of her life. She realized that there is a greater need to inspire ALL women and girls in every aspect of their lives utilizing various tools/methods. Reischel’s favorite Bible scripture is Philippians 4:13 “I can do all things through Christ who strengthens me”. With this scripture as her driving force, her vision became clearer and greater which led her to create the brand, ICANDO.
ICANDO was launched on August 1, 2020. ICANDO is a Women Empowerment Organization & Brand with a product line of apparel, accessories and cosmetics. The ICANDO motto is: I Can Do all things purposed for me. I Can Do ME! ICANDO has a passionate mission to inspire women to walk and live in their true purpose. Empowering and fostering confidence, boldness and truth, our brand exudes the power and ability to overcome every great obstacle with strength and resilience. ICANDO products and overall service delicately addresses the desire to grow the inner woman, while also uniquely enhancing the outer appearance. ICANDO core values are: Truth, honesty, positivity, community and passion. The hope is that many are touched, empowered, inspired and motivated by ICANDO’s presence, inspirational posts and all-inspirational products. This year the ICANDO Book Club was formed, the ICANDO Scholarship Program was created, ICANDO Lip Gloss launched July 1st, the 1st annual ICANDO Women Empowerment Conference is to be held on August 1st and the launch of ICANDO Girl Collection is coming August 1st as well. Also In 2020, ICANDO began assisting women shelters within the Los Angeles County with donations of women necessity products as well as ICANDO products. This year ICANDO will continue with the development and advancement of its’ mentoring program. ICANDO is currently a small organization & brand, but the vision is HUGE! ICANDO Women Empowerment Brand has so much more to come!