LOUIS BPM DROPS SENSUAL REGGAETON ANTHEM “AY MAMASITA” FEATURING CRIS LAION

Venezuelan artist Louis BPM returns with “Ay Mamasita”, featuring Cris Laion, delivering a sizzling blend of rhythm and sensuality that heralds the next exciting chapter in his rapidly rising journey through Latin music. The track and its official music video are now available on all digital platforms.

As his momentum continues to build, Louis BPM has earned a nomination for Best New Artist (Latin Pop/Urban) at the 2026 iHeartRadio Music Awards, a major milestone that reflects his growing impact within the broader U.S. and global music landscape. The ceremony will take place live from the Dolby Theatre in Los Angeles on Thursday, March 26 and will be broadcast on FOX and iHeartRadio platforms.

“Ay Mamasita” is an addictive, upbeat reggaeton track that draws listeners in from the first beat. Sensual, provocative, and energetic, the song highlights Louis BPM’s vocal range, effortlessly moving from rich, resonant lows to soaring highs. Each note and rhythm builds a captivating momentum that makes the track impossible to forget.

The official video directed by Enrike Rodríguez mirrors the song’s energy, playful yet stylish, following both artists as they trade fiery verses while celebrating their muse and “mamasita.” Flirtatious charm meets performance-driven intensity in visuals that perfectly capture the vibrant and magnetic spirit of “Ay Mamasita”.

Following a career-defining 2025, which included the acclaimed collaborative project 167BPM with global visionary Farruko, a live recording in Panama (167BPM Live From PTY), and a documentary chronicling the creative process, and his award show debut at Premios Juventud where he performed alongside Farruko, Louis BPM has steadily cemented his place as one of Latin music’s most compelling emerging talents. With “Ay Mamasita”, he continues to push boundaries, teasing even bigger projects on the horizon as he carves a path uniquely his own.