LUCKI and Lil Yachty Go Bar For Bar in “I Don’t Care…” Video Single

After over a decade in the rap game, LUCKI has become a superstar in his own lane, serving up hedonistic, dark night of the soul mantras for his legion of loyal fans. The Chicago native sets expectations high for his next project, DR*GS R BAD, coming soon, with the release of “I Don’t Care…,” his new collaboration with Lil Yachty. The first collaboration between Tune and Lil Boat since 2021’s “Greed” (51 million Spotify streams), “I Don’t Care…” is a propulsive slice of narcotic cloud rap, layered with hissing synth pads and twinkling, plugg-like melodies. Each rapper delivers a supersized verse, sinking their teeth into producer Childboy‘s instrumental and baring their souls. The song comes with an artful video directed by Lonewolf, LUCKI’s longtime collaborator, who contrasts a stark black-and-white color scheme with warm film grain to highlight the duo’s escalating cynicism and isolation.

“I Don’t Care” continues a run of high quality singles from the 29-year-old rapper, including “OverTh!nking,” and the recent “Diamond Stitching.” The West Sider remains tapped in with his hometown, dedicating “Free Mr. Banks” to Lil Durk and collaborating with the rising star Chuckyy on “Hotseat.” Last year, LUCKI released GEMINI! (529 million streams to date), which debuted at #20 on the Billboard 200, #7 on Billboard’s R&B/Hip-Hop Albums Chart, and #3 on Billboard’s Independent Albums chart, home to fan-favorites like the viral “RIP” (62 million Spotify streams, #39 peak on TikTok’s Top 50), “Heavy On My Heart” (37 million Spotify streams), and “BBY Goat,” his second collab with Future, following 2022’s GOLD-selling “Kapitol Denim.” Proudly independent for his whole career, LUCKI continues to rack up accolades, earning six GOLD certifications and one PLATINUM (“New Drank”) certification in the past year alone.

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