After steadily building a rabid fanbase over the course of nearly a decade, LUCKI is finally ready for mainstream recognition. His debut on the Billboard 200 chart shows just how big the cult of LUCKI has grown–his album FLAWLESS LIKE ME debuted at #12 on the chart, with over 25k sales-equivalent units in its first week.
To celebrate the album’s stellar debut week, LUCKI shares “13,” a brand new music video. Produced by frequent collaborator BrentRambo, “13” is a brightly-colored flexer’s anthem, as LUCKI speaks on his collection of high-powered luxury vehicles and compares himself to James Harden, who wore #13 during his time with the Houston Rockets. Shot in crisp black & white, the new video for “13” finds the young rapper living it up in New York City in the lead-up to last month’s Rolling Loud New York. During his NYC trip, LUCKI dined in fine restaurants, explored subway tunnels, and drew a crowd of thousands to the city streets for his album release party in SoHo.
“13” follows the Cole Bennett-directed video for “COINCIDENCE” as the latest video from FLAWLESS LIKE ME. Accompanied by carnival-esque, blissful synth melodies that provide a counterpoint to LUCKI’s purr, the fast-rising rapper paints a surreal portrait of his semi-charmed life–LUCKI swerves in his souped-up foreign in one bar, before bemoaning a lost love or wistfully recounting his struggles with drug addiction. For the first time ever, LUCKI rolls out the red carpet for guest rappers–on “KAPITOL DENIM” ft. Future, LUCKI goes toe-to-toe with Pluto himself, and he trades twisting verses with Babyface Ray in the woozy and hard-hitting “WHITE HOUSE.” Boasting a laundry list of talented producers including Tay Keith, Bobby Raps, Hurtboy, Bhristo, Cash Cobain, and more, FLAWLESS LIKE ME is available everywhere via EMPIRE.
FLAWLESS LIKE ME continues a busy year for the 26-year-old underground hero, marked by sold out shows, festival performances, and 350 million on-demand streams in 2022 alone.The new album arrives in the wake of a string of successful singles, most notably “SUPER URUS,” which generated over 15 million Spotify streams and 3.5 million YouTube views to date, and triumphant fan favorite “Y NOT?” (3.1 million YouTube views). Both “SUPER URUS” and “Y NOT?” appear on FLAWLESS LIKE ME as bonus tracks.
In August, LUCKI connected with Internet Money for “2K In The Soda,” a woozy new banger from their new EP. LUCKI embarked on a fast-selling tour in the spring, and shut it down this summer with performances at festivals like Rolling Loud, Lyrical Lemonade’s Summer Smash, So What!, and Rolling Loud Portugal. The new album FLAWLESS LIKE ME follows up WAKE UP LUCKI, the artist’s late-2021 project, a full collaboration with Working On Dying producer F1LTHY.
With his new album making a splash and a legion of devoted fans awaiting his every move, it’s only a matter of time before LUCKI takes over the game.