NEW ZEALAND BAND BORDERLINE SHARE NEW SINGLE “WHEN IT’S RAINING”

Ahead of their first ever live shows in North America, Aotearoa, New Zealand’s freshest breakout indie pop stars –  BORDERLINE – present their latest single, the evocative “When It’s Raining”.

Initially debuted as part of the band’s intimate ‘In My Room’ session for Rolling Stone AU/NZ, the single now sees its official roll out, and is one of Borderline’s best compositions to date. A fitting follow on from their 2024 track “Heartbeat”, “When It’s Raining” sees the group pour themselves into themes of loneliness and isolation; the navigation through which ultimately provides a piece of music that listeners can hopefully find some resolve in, if they need it.

Of their latest release, Borderline describe ‘When It’s Raining’ as “trying to capture the feeling of being completely lost in your anger and sadness; when you can’t see a future where things get better. It’s a universal feeling, and we hope this song will make people [feel] seen and understand that they’re not alone in their struggles.”

Accompanying the release of ‘When It’s Raining’, another Borderline x Tom Grut visual collaboration has also been revealed. Teaming up with the filmmaker for the official music video for ‘When It’s Raining’ was a no-brainer, with Grut’s eye perfectly capturing the energy and vision for the song.

The arrival of ‘When It’s Raining’ comes as Borderline prepare to embark on their biggest year to date as a band. Only weeks ago, the band announced their signing to global independent record label, EMPIRE, becoming the first AU/NZ artist EMPIRE has signed since launching in the market in September 2024 with Cameron Walsh as EMPIRE’s Australian Territory Manager. Home to artists such as Shaboozey, G-DRAGON and Tyga, the signing of Borderline to this global family has positioned the indie pop four-piece on radars far beyond their local market – stoking the fire when it comes to the building hype surrounding the group.

Of Borderline’s signing to EMPIRE, COO Nima Etminan says: “In today’s world, there’s so much emphasis on data and analytics, but every now and then you hear something so raw and compelling that the numbers fade into the background. Borderline does just that and this is one of the moments where you just know they’ve got something special”.

This month, Borderline will make their live debut in the US, showcasing for the first time at SXSW in Austin, Texas, before performing shows in both New York and Los Angeles. Of their first trip to the States, Borderline says, “We are so excited to be touring the states. As four boys from New Zealand, this is the stuff you dream of and we couldn’t be more grateful to have the opportunity to explore America and share our music with the rest of the world.”

BORDERLINE NORTH AMERICAN LIVE SHOWS

Sunday 9 March – Saturday 15 March SXSW Austin, TX

Tuesday 18 March Nightclub 101 New York, NY Tickets

Thursday 20 March Permanent Records Roadhouse Los Angeles, CA Tickets