$NOT Shares New Album, Ethereal, Out Now via 300 Ent.
With wide-ranging tastes and talent to match, $NOT occupies a sonic universe that is entirely his own. Sharing a cohesive collection of immersive and otherworldly rap songs, the 24-year-old artist shares Ethereal, his most accomplished full-length to date. An expansive effort that alternates soul-searching ballads with amped, pugilistic anthems like the recent single “Doja” ft. A$AP Rocky (the video for which reached YouTube’s trending chart after the audio generated over 10 million combined streams in less than 1 week), Ethereal finds the West Palm Beach, FL-based artist reconciling his life as a rising rap star with the inner demons he battles every day.
Aided by creative direction from AWGE, $NOT indulges in his most adventurous artistic ideas on this album, trying his hand at every style under the sun. He recruits Joey Bada$$ for “How U Feel,” a traditionalist boom-bap workout, just minutes after teaming with Trippie Redd for the synth-heavy rager “ALONE” and trading verses with Juicy J in the lounge-accented Tennessee trap of “Halle Berry.”
The follow-up to 2020’s Beautiful Havoc, Ethereal marks a new era for the young artist–he sheds some (though not toomuch) of the misanthropy that animated his early hits like “GOSHA,” and embraces an open and experimental attitude that’s reflected by his awestruck expression on the album’s cover. Featuring additional guest appearances from Kevin Abstract and Teddi Jones, Ethereal is available everywhere via 300 Ent.
“It’s called Ethereal because each song seems to belong to another world,” says $NOT.
Ethereal capitalizes on the momentum generated by $NOT‘s successful 2021, in which he made major moves that helped him grow his audience to more than 10 million monthly listeners on Spotify. He earned his first PLATINUM plaque and Billboard Hot 100 appearance for “Tell Em,” racked up over 11 million YouTube views on “Whipski,” a Cole Bennett-directed collaboration with Lil Skies, and notched additional collaborations with Kevin Abstract & slowthai, DJ Scheme & Fenix Flexin, and SSGKobe. $NOT showed off his live performance chops over the summer at festivals like Rolling Loud, Day N Vegas, Firefly, and Lyrical Lemonade’s Summer Smash, and was recognized on the cover of publications like Miami New Times, VIPER Mag, KAZI, and PREME. In 2020, $NOT made his mark with two projects: Beautiful Havoc, home to singles like “Revenge“ and “Mean” ft. Flo Milli, and – TRAGEDY +, home to the GOLD-certified hits “GOSHA” and “Moon & Stars” ft. Maggie Lindemann.
With Ethereal on the way, $NOT looks likely to reach yet another level of artistry and stardom this year. Keep an eye on the young rapper as he continues to evolve into an icon on his own uncompromising terms.