Poppy has just dropped her third major release in the span of five weeks with the new single “Her,” which arrives paired with an instantly iconic video by stop motion animator/director Chris Ullens (Rex Orange County, Lee Ann Womack). The song marks yet another stylistic pivot for the post-genre polymath, featuring a stream-lined songwriting approach that puts her indelible earworm melodies at the foreground of a dense mosaic of power pop guitars. “Her” was produced by Justin Meldal-Johnsen (M83, Air, St. Vincent), who had Poppy and her band record live to tape, lending the song a warm, organic feel that lends a decidedly personal touch to this new era.
2021 is proving to be a prolific year for Poppy, kicking off with a stunning GRAMMY performance in March (on the heels of her nomination for Best Metal Performance, making her the first solo female artist ever nominated in the category), her global livestream event The Last Disagreement in April, last month’s release of her cover of Jack Off Jill’s “Fear of Dying,” and multiple appearances on WWE NXT, the most recent of which culminated with her announcing the surprise drop of a new five song EP, EAT – NXT SOUNDTRACK, released in a special partnership between the WWE and Sumerian Records. On top of it all she recently struck up a partnership with Viktor and Rolf as the face of their blockbuster fragrance Flowerbomb with L’Oreal, and recently announced a collaborative line of shoes with Koi Footwear.
Listen to EAT – NXT SOUNDTRACK EP
Listen to “Fear of Dying”