PROFESSIONAL FIGHTERS LEAGUE AND DUELBITS ANNOUNCE PARTNERSHIP

The Professional Fighters League (PFL) announced a new partnership with Duelbits, a leading global sports betting platform, as the Official Sports Betting Partner for select markets across the Asia-Pacific region, including China, Hong Kong, and Singapore, for the remainder of 2025.

Through this collaboration, Duelbits will activate across the PFL’s remaining 2025 World Tournament, PFL Champions Series, and PFL Europe events, leveraging premium branding, broadcast integrations, and digital content to connect with MMA fans in the APAC region.

As part of the partnership, Duelbits will receive a range of brand exposure opportunities across PFL events and platforms within the territory, along with access to content and engagement initiatives designed to connect with fans. The partnership will also include tailored video content within the territory to support Duelbits’ marketing and fan engagement objectives.

“We are excited to welcome Duelbits to the PFL global partner family,” said John Martin, CEO of PFL. “The APAC region is a key growth market for the league, and together with Duelbits we’ll deliver premium, localized experiences that bring fans closer to the action.”

“This partnership with PFL is a natural step forward in our mission to innovate sports entertainment,” said Christopher Curran, CEO of Duelbits. “Our community appreciates high-level competition across all sports, and MMA creates some of the most exciting engagement opportunities. Through this collaboration, we’re building cutting-edge wagering experiences that deliver the precision and intensity our users expect, while creating new ways for fans to connect with elite competition.”

The partnership will debut at PFL World Tournament Finals: Hollywood on August 21, and continue through the remainder of the year.