Reebok Captures a New Generation of Style with Kodak-Inspired Collection

Reebok, the iconic sports culture brand, and Kodak, the legendary American brand, announce their collaboration on a new capsule collection celebrating its creative legacy and the beauty found in imperfection. The Reebok x Kodak collection reimagines key classics such as the Classic Nylon and Club C 85 with a Kodak flair, alongside an apparel line. Available globally on Reebok.com and at select retailer, the collaboration draws from each brand’s historic archive while reinterpreting their influence for a new generation.

For more than a century, Kodak has shaped the way people capture and preserve memories, playing a pivotal role in making photography accessible to the masses. Its bold yellow-and-red color scheme and distinctive logotype are recognized worldwide. Founded by George Eastman, who marketed the first commercial transparent roll film in 1889, Kodak’s innovations enabled Thomas Edison to develop the first motion picture camera. Eastman’s mission to make photography “as convenient as the pencil” revolutionized how people engage with images, and the brand continues to expand that legacy today.

“The resurgence of film is here as Gen Z continues to lean into the ’90s for inspiration and trends,” said Carmen Hardaway, director of Reebok Classics and Energy collaborations, “Kodak is being rediscovered by a whole new generation inspired by the endless possibilities of film and print colliding with today’s technologies. Reebok and Kodak share a rich history during this era, where both brands transcended sport and culture.”

Footwear

• Club C 85 – Unisex, $100.00 MSRP: Modern interpretation of a Reebok archival classic. Textile upper with smooth leather overlays. Signature Kodak red branding throughout the upper. Custom branded woven tongue label. Exposed glue detailing and aged midsole. Graphic sock liners. Tonal rubber outsole
• Classic Nylon – Unisex, $90.00 MSRP: Modern interpretation of Reebok’s iconic lifestyle shoe. Nylon upper with smooth suede overlays and leather side stripes. Signature Kodak red branding and window box logo. Custom branded woven tongue label. Exposed glue detailing and aged midsole. Graphic sock liners. Contrasting rubber outsole.

Apparel

• Kodak Tee – Unisex, $45.00 MSRP: Pigment dye for a lived-in look. Semi-rubber printed graphics. Printed rib and contrast stitching. Custom collaborative woven label. Regular fit.
• Graphic Run Tee – Unisex, $45.00 MSRP: Pigment dye for a lived-in look. Semi-rubber printed graphics with “Take Pictures. Further.” text. Tonal stitching. Custom collaborative woven label. Relaxed fit.
• Crewneck – Unisex, $75.00 MSRP: Brushed fleece. Pigment dye for a lived-in look. Semi-rubber printed graphics with popped color rib. Contrast stitching. Custom collaborative woven label. Relaxed fit.
• Pant – Unisex, $70.00 MSRP: Pigment dye for a lived-in look. Semi-rubber printed graphics. Contrast stitching and open pockets. Internal drawcord. Custom collaborative woven label. Relaxed fit.

“Back in the early ’90s, Kodak ventured into footwear with the ‘Kodak Walk,’ part of its Kodak Recreation Line, made exclusively for Kodak employees,” said Clara Fort, vice president of global brand licensing at Kodak. “This capsule draws from that heritage piece and reimagines it for a new audience. As Gen Z rediscovers Kodak film and creates buzz on social media, we’re blending nostalgia with modern style in a way that resonates with today’s consumers.”

The Reebok x Kodak collection will be available on September 30, 2025, at 10 a.m. ET on Reebok.com and at select retailers.