J.CREW PRESENTS ‘ALPINE PEOPLE’ CAMPAIGN IN CELEBRATION OF FIRST COLLECTION WITH U.S. SKI & SNOWBOARD
J.Crew unveils a new campaign featuring U.S. Ski & Snowboard athletes to celebrate the partnerships’ first collection launch dropping on January 8th
J.Crew unveils a new campaign featuring U.S. Ski & Snowboard athletes to celebrate the first collection, dropping on January 8th as part of its three-year partnership with U.S. Ski & Snowboard. The brand is the official lifestyle apparel partner for U.S. Ski & Snowboard, collaborating on exclusive product, campaigns featuring elite American athletes, and experiences that engage the ski community and beyond.
The campaign spotlights athletes to watch, including Stifel U.S. Freeski Team member and Olympic silver medalist Colby Stevenson; Hydro Flask U.S. Snowboard Team member, Olympian and X Games medalist Hailey Langland; Stifel U.S. Freeski Team member and X Games medalist Rell Harwood; Stifel U.S. Alpine Ski Team member, Olympian and World Cup medalist River Radamus; and Stifel U.S. Freestyle Team member, Olympian and world champion Tess Johnson; and Toyota U.S. Para Snowboard Team member, Paralympian and two-time World Champion Zach Miller. It will come to life through community-focused activations at U.S. Ski & Snowboard events throughout the winter season.
Celebrating J.Crew’s longstanding connection to mountain life and après-ski style, the collection comes together with the renowned national organization as its athletes head into their Olympic and Paralympic journeys. Sitting at the intersection of style, sport, and community, the collection is designed with items for slopeside leisure and on-mountain performance. It will come to life through key partnership touchpoints, including a campaign featuring elite athletes and community-focused activations. Launching ahead of the Olympic season, when snow sports take center stage, the collection invites audiences everywhere to show their support for U.S. Ski & Snowboard and its athletes.
The collection brings J.Crew’s creative vision to life under the direction of its creative leaders. “Alpine style has always been part of the J.Crew lifestyle. Drawing from our rich archives, these pieces capture a retro spirit with a modern perspective on fit and color,” said Olympia Gayot, Creative Director of Women’s and Children’s Design. “Skiing and snowboarding are becoming increasingly central to culture, and the enthusiasm for snow sports has never been higher. We’re excited to meet this moment with a fresh take on classic American winter style. This collection honors our shared histories while celebrating the elite athletes shaping the future of the sport,” added Brendon Babenzien, Creative Director of Men’s.
The 26-piece offering spans refined knitwear, elevated loungewear, and essential cold-weather accessories for women, men, and kids, and features exclusive vintage-inspired patches. Expanding into performance, the partnership also includes a ski capsule with U.S. Ski & Snowboard’s official on-mountain partner, Kappa, featuring technical jackets for women and men that blend high-performance design with refined mountainside style for athletes and enthusiasts alike. J.Crew‘s highly anticipated first collection with U.S. Ski & Snowboard will be available in select J.Crew stores and online at jcrew.com on January 8th.