Subaru of America, Inc. Reports January Sales Results

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Subaru of America, Inc. (SOA) today reported 44,373 vehicle sales for January 2023, a 0.5 percent increase compared with January 2022 (44,158). January also marked the sixth consecutive month of month-over-month sales increases for the automaker.  

“We’re looking forward to another exciting year of offering consumers the safest and most fun-to-drive vehicles on the market, including our all-new 2024 Crosstrek which makes its debut next week at the Chicago Auto Show,” said Thomas J. Doll, President and CEO, Subaru of America, Inc. “As anyone who owns a Subaru knows, the customer experience continues long after the sale is completed, and we’d like to thank our retailers for upholding the highest ownership experience standards as reflected in our industry leading net promoter score.”

In January, Crosstrek was the top performer by volume and achieved its best January ever with 12,706 vehicle sales, surpassing its previous record set in January 2021 (10,431). WRX sales for January 2023 increased 488 percent, while Outback sales decreased 1.1 percent compared to January 2022. In addition, 499 of the new Solterra EV were delivered in January.

“We are off to a winning start in 2023 following a season of strong holiday car-buying,” said Jeff Walters, Senior Vice President of Sales. “The Crosstrek, our number one seller in 2022, started the new year with its best January ever and we’re seeing continued enthusiasm for all of our adventure-seeking SUV carlines.”

Carline Jan-23 Jan-22 % Chg
Ascent 4,582 5,470 -16.2%
BRZ 332 331 0.3%
Crosstrek 12,706 9,527 33.4%
Forester 10,114 13,531 -25.3%
Impreza 2,451 2,939 -16.6%
Legacy 1,269 1,492 -15.0%
Outback 10,414 10,527 -1.1%
Solterra 499 0 0.0%
WRX 2,006 341 488.3%
TOTAL 44,373 44,158 0.5%