Teyana Taylor, the renowned artist and fashion icon, has unveiled the highly-anticipated official commercial for her exclusive “Rose in Harlem” Jordan 1 sneakers. From dominating the film industry with her lead role in, ‘A Thousand and One’ and ‘White Men Can’t Jump’ she has managed to steal our hearts again with her fairytale made of sneaker dreams.
The commercial stars influential figures DJ Khaled and Philadelphia Eagles quarterback, Jalen Hurts and features cameos from fellow New York natives such as Remy Ma, Fabolous, Maino and Lola Brooke to name a few. The story establishes Teyana’s younger self played by her daughters, Junie and Rue Rose. In the short film, Teyana embodies her younger self as a time capsule and includes iconic cameos; showcasing her classic long curly hair and her famous sweet sixteen BMX bike. These elements not only bring star power to this exciting release but also evoke a heartfelt sentiment for dreamers who dare to dream.
The fairytale-based commercial serves as a visual celebration of the unique style and unparalleled quality of the “Rose in Harlem” Jordan 1’s as Teyana as her co-stars take to the Sneaker Ball. With Teyana Taylor’s creative vision and the collaboration of DJ Khaled as her fairy Godfather, Jalen Hurts as her motivational co-star encouraged her to take to the Sneaker Ball and dare to dream.
This campaign promises to captivate audiences while leaving an indelible mark on sneaker culture and the world of fashion. Teyana Taylor’s recent success continues to soar, as her latest collection achieved a remarkable feat, selling out within a mere six minutes worldwide.
In addition to having such a successful turnout the multifaceted visionary managed a New York sneaker release and creatively directed Summer Walker’s sold-out show, all within 24 hours. In the midst of sneaker madness and black party give-away, Teyana and her all-female production company, ‘The Aunties’, have been diligently preparing and fostering the careers of some of the industry’s most beloved female acts for their upcoming performances.
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