Smokepurpp – “Ends” (Prod. by Ronny J)
Crafting energetic bangers atop distorted production, Smokepurpp makes mayhem music. Creating chaos in a remote location, Purpp shares “Ends,” his eye-catching new music video. Produced by Purpp’s close friend and collaborator Ronny J, an architect of the SoundCloud trap scene and who most recently produced Kanye West’s new single “Wash Me In Blood,” “Ends” balances barely-there synths and haunting violins with overdriven bass and trunk-rattling 808s, as Purpp skates above the fray with a hard-hitting cadence: Watch how I hop out the G5/Throw hunnids racks in the VLive/This is Dior not no Fila/He got no bankroll, I know he tryna be mine/Watch how I take off, I’m feelin’ like Elon.”
In the video, Purpp and guest rapper Young Nudy flex under neon lights, holding deadly weapons and loudly proclaiming their superiority in the presence of a bevy of baddies. Directed by All The Smoke, the new clip uses split screen and grainy footage that combines with Purpp’s fierce demeanor to create a horror movie atmosphere. “Ends” is the latest video from Purpp’s new project Florida Jit, following the eye-popping animated video for “Tide Pen” ft. Jack Harlow and the high-octane “Chopstix,” which features a cameo from Lil Mosey.
Populated with instrumentals from Ronny J, Earl On The Beat (City Girls, Lil Yachty), CBMIX (Lil Pump, Juice WRLD, Kanye West), and Purpp himself, Florida Jit delivers 17 tracks of high-energy trap music. Florida Jit hosts a series of successful recent singles singles, including “It’s Whatever,” “Pop Sh*t,” which inspired an outrageous music video, “Off My Chest” ft. Lil Pump, which surpassed 4 million views on YouTube, and “Big Dawg,“ a luxurious collaboration with fellow Floridian Rick Ross. Featuring an additional appearance from Denzel Curry, Florida Jit is available everywhere via Alamo Records.
On Sunday July 26th at 3pm PT, Smokepurpp and producer Apex Martin are teaming up with Cadenza.tv for an interactive concert experience. Purpp will perform his hits, including new songs from Florida Jit for the first time, and then judge a March Madness-style competition for user-submitted beats. The champion wins a day of working on music in person with Smokepurpp. More information on the livestream, the different ticket options and Cadenza can be found here. The deadline to submit beats is July 23rd.
Buy/Stream Florida Jit: https://smarturl.it/FloridaJit
Buy Smokepurpp’s merch: https://www.6deadbats.com/collections/