Four-time GRAMMY® Award-winning iconic producer, songwriter, and artist Timbaland delivers the hottest reunion of the year on his new single “Keep Going Up” featuring Nelly Furtado & Justin Timberlake. It notably marks the legendary producer’s first official solo single in over eight years and his artist debut under the partnership between his own Mosley Music Group and Def Jam Recordings.
These three first famously joined forces on the 2007 global smash “Give It To Me.” It toppled the Billboard 200 at #1 and has generated nearly a billion streams. It also graced Timbaland’s 2007 platinum-certified full-length Shock Value, which crashed the Top 5 of the Billboard 200.
From the jump, Timbaland’s signature sound remains as instantly recognizable as ever. A head-nodding drum groove and thick bassline underline dynamic verses from Nelly as she repeats the chantable chorus like a mantra, “I keep going, I keep going, I keep going up”. Meanwhile, Justin flexes his hypnotic high register through rich layers of production. When they come together, there’s still nothing quite like the chemistry between them!
The track originated from Beatclub, the immensely successful Timbaland founded music creator platform, and its members, Last Trip to the Moon. After a one-on-one session with the group’s production team members Brandon Stewart and Brandon Cordoba who created the beat (a regular service the Beatclub platform offers to its users), the rest was history for Timbaland, in what he now refers to as “the call that ignited the spark.” Shortly after, Timbaland added his signature production style to the track, and brought in Timberlake and Furtado as featured vocalists. Watch a special making-of-the-track video HERE.
This week, ESPN announced that Timbaland and Justin Timberlake will curate music for select Monday Night Football games during the 2023-2024 season. The curated music from Timbaland and Timberlake will run in Monday Night Football promotional spots, live telecasts and pre-game shows for 7 weeks this season. ESPN amped up excitement for the arrival of “Keep Going Up,” teasing a snippet across its programming.
“Keep Going Up” sets the stage for Timbaland’s EP due out this fall!