Actor Terry Crews Is Face (and Singing Voice!) of College Football Marketing Campaign for Ram

Because nothing fires up game day like horsepower under the hood and a tailgate that won’t quit, Ram has signed actor Terry Crews (“Idiocracy,” “White Chicks,” “Brookly Nine-Nine,” America’s Got Talent”) to its roster to write its “Epic Launch” anthem for the truck brand, as part of its multi-installment college football marketing campaign.

The new campaign rolls out over the course of the 2025 college football season and will consist of four national broadcast commercials, as well as multiple videos that will run across the Ram brand’s social media and digital media channels, all starring Crews. The campaign will also see a multicultural extension for the Hispanic market.

“As a former college football player and current Ram truck super fan, it was awesome for me to support both with an epic fight song,” said Crews. “I had a blast bringing this crazy idea to life.”

“Given the spirited nature of Ram’s long-standing relationship with college football, we wanted to create a Ram anthem to inspire our fans and celebrate their loyalty to the brand,” said Olivier Francois, global chief marketing officer, Stellantis. “As viewers will see in our season-long marketing campaign, Terry Crews literally sings the virtues of Ram’s unrivaled performance and the many ways the truck brand standouts across its competition.”

“Ram is tackling our college football marketing campaign with the same bold creativity, focus and relentless drive that defines our truck lineup,” said Tim Kuniskis, Ram CEO. “This approach delivers exactly what our audience and truck customers crave, authenticity and power with an unexpected performance that leaves it all out there in the field. It’s yet another example of how Ram continues to do things in a way only Ram can.”

Ram teased the launch of its campaign in a television and social media video, “Favorite Song,” during the lead-up to the official launch this past weekend. Twenty-one years after Crews gave a preview of his singing voice in his hilarious rendition of Vanessa Carlton’s “A Thousand Miles” in the now cult classic film “White Chicks,” the performer returned for an encore—this time inside a Ram truck.

The teaser video opens on a Ram 1500 RHO in the middle of a college football stadium, over which Crews proudly announces, “Ram loves college football!” Inside, Crews explains he’s written a college fight song for Ram. But when he presses play, the 2001 smash pop-hit plays instead. “What the—? That’s not it. I do love this song, though!” exclaims Crews, before he begins singing and head-shaking to the music like he did in the “White Chicks” film.