IN A GLOBAL FIRST, VIDEO PREMIERED ACROSS ESPN NETWORKS DURING HALFTIME OF 2022 COLLEGE FOOTBALL PLAYOFF NATIONAL CHAMPIONSHIP
Today, Alesso and Katy Perry unveiled the sizzling official video for their acclaimed single, “When I’m Gone.” With a robot pet at her heels, Katy ventures into a futuristic industrial plant where she gives a kinetic performance of the dancefloor banger, accompanied by a troupe of dancers. She’s joined in the control room by Alesso as the song builds to a dizzying frenzy. The global superstars shot the video in Los Angeles with director Hannah Lux Davis (David Guetta, Marshmello, Doja Cat). Watch HERE. Released in late December via 10:22PM/Astralwerks/Capitol Records, “When I’m Gone” is the first-ever collaboration between the iconic GRAMMY-nominated producer/dance artist and the pop superstar, who is a member of the elite RIAA 100 Million Certified Songs club.
In another first, the official video for “When I’m Gone” premiered earlier today during halftime of the 2022 College Football Playoff National Championship with Georgia vs. Alabama – marking the only time that ESPN has ever dropped a global music video within a live broadcast across its networks. In the lead-up to today’s game, “When I’m Gone” was featured in College Football programming and ESPN studio shows such as SportsCenter, College GameDay, Bowl Games and the Semi Final Games.
“The National Championship is the perfect stage to infuse breakthrough music into our broadcast,” said Laura Gentile, Executive Vice President, Commercial Marketing, Disney Networks & ESPN. “Collaborating with world-renowned artists Alesso and Katy Perry to create a big-time halftime experience for fans only adds to this cultural moment.”
“We are so excited to have Alesso and Katy Perry’s music video premiere in a first of its kind campaign with ESPN,” said Gabriela Henriques, Director Creative Sync & Sports Marketing at CMG. “This is a stellar example of the synergy between music and sports and how intertwined they are in today’s culture. There isn’t a better event than halftime of the College Football National Championship to debut a song like ‘When I’m Gone.’”
Katy is no stranger to major college football; she was the College GameDay guest picker in 2014 for the Alabama-Ole Miss game. She notes, “When it comes to my music videos we all know I like to push the boundaries and myself, and create unique opportunities for my fans to see them. ESPN and especially College GameDay hold a special place in my heart, so partnering with Alesso to become the first artists to ever debut a global music video within a live event on ESPN made for a perfect and natural pairing.”
“I’m so thrilled that ‘When I’m Gone’ is finally out. We’ve been waiting the whole year to share it with all of you,” Alesso said. “I’m honored to collaborate with Katy on such an amazing dance record, and with ESPN to become the first artists to premiere our music video at halftime of the College Football Playoff National Championship. I loved working with her and think this song and video came out super special.”
The hypnotic club-banger amassed over 10 million streams in less than a week. Rolling Stone hailed “When I’m Gone” as “a spacey electro-pop dance track” and Billboard praised “the propulsive house jam.” NYLON predicted, “Another year of EDM cruises will be fueled by Katy Perry and Alesso’s electrifying new break-up-track.” Katy performed a special medley of “When I’m Gone”/”Walking On Air” for CNN’s New Year’s Eve special. Watch the clip, which was shot during her “PLAY” residency at Resorts World, Las Vegas, HERE. Alesso also rang in 2022 with fans, playing two shows in Miami on New Year’s Eve and headlining Omnia Las Vegas on New Year’s Day.
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