Ari Lennox Releases Video For Waste My Time
ARI LENNOX GOES TO THERAPY FOR
‘WASTE MY TIME’ MUSIC VIDEO OUT NOW
Ari Lennox turns to therapy to solve her relationship questions in the new music video for her single “Waste My Time,” out today via Dreamville/Interscope Records. In the video, directed by Val Vega, the soul and R&B superstar ponders why she keeps falling for the same guys before the scene transforms to a steamy series of sets – Ari glistening in a pool, seducing in a gold and pink cloud, and embraced in a steamy romance. Does she get the answers she needs? Join Ari’s therapy journey and watch the full “Waste My Time”.
The “Waste My Time” video arrives on a big day for Ari Lennox’s career, as her age/sex/location tour kicks off tonight at the famed House of Blues in Las Vegas. The 34-date trek runs through March 29 and hits several major markets – including concerts in New York City, Toronto, Chicago, Los Angeles and more –before it concludes with two shows in her hometown of Washington, D.C. Purchase your tickets for the age/sex/location Tour at www.arilennox.com
age/sex/location is Ari Lennox’s second studio album and was released in September to spectacular reviews. Pitchfork praised the album as “a bountiful exploration of what it truly means to be grown and sexy,” while Rolling Stone confirmed that the star “has delivered her best work to date” and VIBE featured the album on its list of the 25 Best R&B Albums of 2022. Standout tracks include “Queen Space,” with Summer Walker and “POF,” which President Obama placed at No. 3 on his annual favorite music series for 2022, and of course, the Jermaine Dupri and Bryan-Michael Cox-produced hit “Pressure.” The RIAA gold-certified hit has soared to over 640 million streams, hit No. 1 on Billboard’s Adult R&B Airplay and became her first solo Hot 100 single. “Waste My Time” extends Ari’s hitmaking streak at radio, with its No. 10 spot on Adult R&B Airplay. Thanks to those hits and more fan favorites, age/sex/location has already raced past 200 million streams in the U.S..
If that weren’t enough, Ari has continued to reap massive wins in recent months. In November, Ari delivered electric performances at both the American Music Awards and the Soul Train Awards, where she was nominated for six trophies, including Album of the Year and Song of the Year. In December, she became the first-ever digital cover for HuffPost, with the publication proudly declaring the First Lady of Dreamville “a student of her craft and proof that R&B ain’t dead.”
age/sex/location is another win in Ari Lennox’s book, following her acclaimed 2019 debut, Shea Butter Baby, now officially certified gold by the RIAA.The project, now with over 1.5 billion global streams, spawned the RIAA platinum-certified title track, featuring Dreamville label head and marquee artist J. Cole, gold-certified singles “BMO” and “Whipped Cream,” and “Up Late.” Critical recognition capped off the debut era with nominations for a Grammy Award (for her contribution to Dreamville’s album, Revenge of the Dreamers III), three 2019 Soul Train Awards, and two 2020 NAACP Awards.