Baja Beach Fest 2025 Announces Lineup, Headlined by J Balvin, Don Omar, Maluma and Natanael Cano & Amigos
After more than half a decade, Baja Beach Fest has become the premier live showcase for Latin Music and Reggaeton, bringing many of the world’s most exciting artists to Rosarito Beach, Mexico every summer. The beach festival has provided a platform for generation-defining icons to showcase their talents, spotlighted future superstars with early live sets, and saluted the veterans that laid the groundwork for Latin music to become the global phenomenon it is today. Today, Baja Beach Fest announces the lineup for BBF 2025, continuing its tradition of presenting a diverse and broad cross-section of Latin stars on white sand beaches beside the Pacific Ocean.
Baja Beach Fest 2025 hits Rosarito Beach, MX from August 8-10. Passes are available HERE starting Thursday, March 13 at 12pm PT
This year’s festival welcomes some of the biggest names in modern Latin music to headline the festival. Global superstar J Balvin brings his colorful vibras and bottomless bag of bangers to the stage on Friday night. Reggaeton legend Don Omar returns to Rosarito on Saturday night, preparing a proper follow-up to his historic 2023 performance. Colombian Latin pop star Maluma tops the bill on Sunday, ending the eventful weekend on a romantic note. Corridos tumbados innovator Natanael Cano performs this year’s Sunday Special Performance. Throughout his remarkable rise to becoming one of Mexico’s most exciting stars, he has not been able to play for his fans in the U.S. This year’s Baja Beach Fest provides a unique opportunity for Nata’s American fans to see him within driving distance. To make the occasion truly special, Nata plans on bringing out his “Amigos” for what will be an unforgettable set.
Beyond the headliners, Baja Beach Fest offers plenty of exciting names that appeal to Latin music lovers of all genres and ages.
Friday:
- Since performing a daytime set during BBF 2023, Young Miko has graduated to near-headliner status! The Puerto Rican rapper has grown into one of Latin Music’s most vital stars, bringing an authenticity and confidence behind the mic that has made her a role model for Latin fans of all genders and orientations.
- Grammy-nominated singer Anitta makes her debut in Rosarito, becoming the first Brazilian artist to ever perform at Baja Beach Fest
- Also performing at Baja Beach Fest for the first time: Los Tucanes De Tijuana, the local heroes (Tijuana is only 30 minutes from Rosarito) and legendary veterans of norteño whose gritty and melodic tales paved the way for modern day corridos
- Other exciting acts to check on Friday include Tito Double P, Brray, and El Alfa, who will be performing one of his final shows before stopping touring later this year.
Saturday:
- Respected in the world of reggaeton for his cross-generational appeal, Arcangel returns to the beach, bringing his muscular vocals and decades-long catalog of hits
- Cris MJ travels up the Pacific Coast from his native Chile, performing at Baja Beach Fest for the first time after scoring the biggest Latin hit of 2024 (“Gata Only” w/ FloyyMenor). With over 32 million monthly listeners on Spotify, Cris is one of the biggest stars in Chile history, drawing more international attention from Latin music fans than any Chilean singer to date.
- After performing as a guest during Peso Pluma’s 2024 performance, Oscar Maydon prepares to perform his first-ever solo set at BBF, showing off his unique mix of traditional and modern Mexican music
- Legendary reggaetonero Wisin, rising superstar Blessed, and Mexican-American DJ Deorro round out Saturday’s lineup
Sunday:
- With his distinctive continental-meets-tropical sound and his braggodocious bars, Spain’s biggest rap star, Rels B is sure to get a warm welcome from fans
- Venezuelan singer-songwriter Danny Ocean looks to make himself at home by the beach, offering bilingual bangers as he makes his BBF debut
- Hailing from the state of Veracruz, Yeri Mua is one of Mexico’s most exciting stars, and Baja Beach Fest 2025 is her biggest showcase to date
- Don’t miss Myke Towers, who released the first glimpse of his upcoming album in February, Darell, Gordo, and many more on the final festival day
Founded by Chris Den Uijl and Aaron Ampudia of La Familia Presenta, Baja Beach Fest has grown from a single-day festival in 2018 into an essential event for the global music industry. The festival’s rise has mirrored the rise of Latin Music into a global pop phenomenon, and has been the genre’s top North American showcase, presenting headliners like Bad Bunny, Daddy Yankee, Karol G, and many more icons. In recent years, the festival has been proud to host artists from its home country, as Mexican music has exploded from a regional concern to an international obsession.
Baja Beach Fest has become more than a festival–it is a welcoming and vibrant paradise, an escape from regular life in service of surrendering fully to the music. The event’s beautiful ocean location fosters an incredible vibe, as fans revel at the many bars and activations and practice their perreo. Located just 45 minutes south of the California border, the beachside town of Rosarito Beach, Mexico comes alive during the festival, with merchants spilling out onto the streets, and food vendors serving the party-positive crowd. Fans have the opportunity to enjoy a wide selection of beachside activities, including surfing, horseback riding, ATV, and much more. The positive vibes last all weekend long, creating an atmosphere that embodies the festival’s slogan: “Menos hate, Más perreo.”
Baja Beach Fest 2025 promises to be one of the most exciting editions in the festival’s history–stay tuned, it’s gonna be a massive year.
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