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BINO RIDEAUX RELEASES OFFICIAL LYRIC VIDEO FOR SINGLE “BRAND NEW,”

Success is a marathon, not a sprint. Bino Rideaux remembers a time when his dream seemed impossible. “I wanted to prove everybody wrong, when nobody believed.” At 27, the Los Angeles rapper is a case study in the hustle, grinding on his own and acquiring cosigns from some of the biggest names on his coast.

Born Brandon Rainey, hip-hop was always on his mind. “It’s something that’s always interested me. I love music.  I’ve always been the ‘rap nigga’ in my area.” He briefly lived in South Central as a teenager and remembers that time marked by the lure of the streets as well as hip-hop.

He was influenced by emotive artists like Young Thug and Nas. By 2014, he had a makeshift studio at his grandmother’s house and that’s when things began to crystalize. “That’s when I started taking shit serious. That’s when it became a thing like, ‘This is where I’m going to be.’” In 2015, he released Life Is Like A Movie, the first project that received local attention. “That’s the first time I had a team putting a project together. The response to it wasn’t as strong but it made me feel like, something can be done here.” He signed to Out The Blue Records, an independent label he founded with friends. “t was organic,” he says. “I was doing what I love with my loved ones involved and making everybody in my section proud. I wouldn’t have it any other way.” The track “100 Days 100 Nights” would be his breakout. “I lost a homie, KP. We made that track because a lot was going in the city. It was basically my hood versus the enemy’s hood.” The track resonated with one fan in particular– Nipsey Hussle.

Bino and Nipsey linked in the studio for “The Field” and “Clarity” in 2016 and 2017, respectively. “We kept rocking ever since.” Bino says that the relationship indelibly changed him. “That’s one of the most major parts that made me “me” today. I feel a lot different than I was prior to meeting bro.” He cites Nipsey’s business acumen and artistic inspiration, in particular. “He laid out the blueprint for me.” With that blueprint in hand, Bino Rideaux is ready to continue what he started. He signed with Def Jam Records in January 2020 and is excited to be a part of its legacy. “I want to be that LA dude that’s on Def Jam. A crazy success story.” He released “Pride 2 the Side,” a tribute to Nipsey, earlier this year and plans to drop two more projects.

He’s not sure how it’ll play out with the uncertainty of the times. He wants to solidify his name as well as build with Out The Blue. “As a label, we want to be a strong staple and almost landmark in the music industry. A household name with no smut and great business.” In that vein, he underscores his relentless approach and visceral sound. “My music is based on feelings. I want you to feel something. That’s really why I do this shit.”