BLACKPINK RELEASE NEW SINGLE “PINK VENOM”
FORTHCOMING SOPHOMORE ALBUM
‘BORN PINK’ OUT SEPTEMBER 16TH
WORLD TOUR KICKING OFF OCTOBER 15TH
IN SEOUL, SOUTH KOREA
Global superstars BLACKPINK unveil their new single “Pink Venom” via YG Entertainment / Interscope Records. Euphoric and empowering, “Pink Venom” is the lead single from Jisoo, Jennie, Rosé, and Lisa’s highly anticipated sophomore album, BORN PINK, due September 16. Pre-order HERE. The single and album will be supported by a world tour which will touch down on four continents.
In celebration of BLACKPINK’s long-awaited comeback, they are lit up the globe from New York to London, Rio, and beyond as part of the “LIGHT UP THE PINK” campaign. Across five continents, landmarks were lit pink and digital projections are being displayed on iconic monuments including the Brooklyn Bridge, London’s Marble Arch, the Tokyo Tower and more starting at 8pm local time on Thursday and Friday night. Interscope Records has teamed up with a platform called LANDMRK to create a mobile experience. The platform contains a custom branded map containing 500 hotspots that superfan BLINKs can physically access to unlock exclusive digital content from the band. To complement the LIGHT UP THE PINK physical activation and celebrate the release of ‘Pink Venom’, the locations of the landmarks and billboards will be highlighted on a digital map as the structures are lit up. The experience is available in both English and Korean and accessible here.
Anticipation has been building for “Pink Venom” since BLACKPINK shared a series of visual teasers and a poster, which finds the K-pop icons staring through a pane of broken glass. The record will be followed by the arrival of BLACKPINK’s 2nd full album, BORN PINK, on September 16. Pre-order HERE. After that, the most popular girl group on the planet will hit the road on a world tour predicted to be attended by more than 1.5 million people. It kicks off in Seoul, South Korea, on October 15th and then visits the United States, Saudi Arabia, and Singapore, among others, before landing in New Zealand on June 21, 2023. A full list of dates is linked HERE and listed below.
After releasing global hits like “How You Like That” and their collaboration with Selena Gomez, “Ice Cream,” BLACKPINK released THE ALBUM in 2020 to universal acclaim. The captivating project debuted at #2 on both the U.S. Billboard 200 and UK Official Chart, and sold more than 1.4 million copies worldwide, making BLACKPINK the first K-pop girl group to sell over a million units. With “Pink Venom” and BORN PINK, they are set to rewrite the record books all over again.
BORN PINK TOUR DATES:
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