Run Music and Interscope Records are pleased to announce the signing of spitfire Brooklyn rapper, Smoove’L. The first release under this partnership is the hypnotic new single “Palm Angels,” an homage to Smoove’L’s most favored luxury streetwear brand. The artist directed the accompanying music video, which debuted today on Complex.
Smoove’L was born and raised in the Bedford Stuyvesant section of Brooklyn, home to hip-hop icons, Jay-Z and the late Notorious B.I.G. The 19-year-old wordsmith is part of a colossal wave of next generation talent from the celebrated borough, vying to represent on the world stage.
“I first met Smoove’L in a downtown studio last November and his energy was contagious,” says Baroline Diaz, Sr. Director A&R at Interscope Records. “His versatile sound merges the melodic and lyrical elements that embody the drill sound taking over the New York scene. I wanted to sign him immediately.”
Nicole Wyskoarko, EVP of Urban Operations at Interscope Records says, “Smoove’L’s talent and versatility as an artist are immeasurable, and we are thrilled to welcome him to our Interscope family. We’re excited about Smoove’s trajectory and look forward to working alongside Smoove’ and his Run Music team as we collectively expand the reach of his music.”
Complex recently included Smoove’L in a roundup of Rappers to Watch in 2020; “The way Smoove’ moves between speed-fueled bars of street hustles to melodic lines about the girl he wants, signals maturity and mastery of his artistry. He’s a rapper’s rapper with mainstream appeal, offering technical flourishes for the rap heads and sticky choruses for radio-friendly listeners.”
“Palm Angels” is available now on all digital platforms.