CHXRRY DROPS MUSIC VIDEO FOR IT-GIRL SUMMER ANTHEM “MAIN CHARACTER”

Rising R&B Pop star Chxrry (f/k/a Chxrry22) presents the slick and sexy music video for her IT-GIRL summer anthem “Main Character”. The clip sees her join forces with none other than fashion trailblazer and creative visionary Mowalola behind the camera as director via XO Records/Republic Records.

The visual opens in intimate fashion with Chxrry on a bed as she directly addresses the camera. In between stunning vignettes highlighted by jaw-dropping elite choreography. It culminates with a fashion-forward sequence where she dons a variety of runway-ready looks and slays in each frame of the clip. i-D went behind the scenes of the music video and praised,“On set for her breakout video “Main Character,” Chxrry isn’t just starring, she’s commanding. The viral single has already soundtracked thousands of TikToks and is quickly becoming a Gen-Z anthem.”

“Main Character” has bubbled up as a banger adopted by some of the most prominent women across culture. It has soundtracked posts courtesy of LaLa, Love Island winner Amaya Papaya, Chlöe Bailey, the Toronto Tempo, and none other than Chicago Sky WNBA star Angel Reese.

This month, Chxrry wowed the audience during ESSENCE GU® Kickback and Creators House at The Fillmore New Orleans in the middle of ESSENCE Festival of Culture with a knockout performance of “Main Character.”

In February, she ignited this era with “Just Like Me.” Beyond reeling in millions of streams, it received tastemaker applause. UPROXX christened her “one of the buzziest names in R&B at the moment,” going on to rave, “Chxrry’s snow-covered ‘Just Like Me’ video is red hot.” Rated R&B praised how, “Chxrry brings the heat.” ThisisRnB professed, “’Just Like Me’ is sure to be spring and summer’s banger, and it’s a ‘keep-on -top’ of your favorite playlist.” Not to mention, BET touted her among “6 Modern Artists of Ethiopian Descent Who’ve Made Their Mark In Music Industry.”

Asserting herself as a dynamic performer, she recently captivated sold-out crowds up and down the East Coast on the road with FLO during their “Access All Areas Tour.” Plus, Rema invited her on stage in the middle of his headline show at Scotiabank Arena in Toronto. Chxrry also made an appearance on the biggest album of the year—The Weeknd’s Hurry Up Tomorrow. She leaves the voicemail on “Reflections Laughing” (feat. Travis Scott, Florence + The Machine). Additionally, she turns up on screen in the music video for “Cry For Me.”