Fresh Off the Release of His Coochie Chronicles Project, the Michigan Phenom Moves Solo Dolo in New Video
It’s YN Jay‘s world, and we’re all living in it. Less than a week removed from the release of Coochie Chronicles, his latest collection of off-kilter and weird, yet wonderfully unique and catchy Michigan rap fare, Jay shares the video for “72 Hours.” The track features a low-key and somber, piano-led instrumental, which Jay attacks with a torrent of deeply funny bars in his trademark slick-talking flow: “You ain’t know I was an Airbender, b****, I make wind/I’ll punch a n**** in the store, make him break wind.” In the video, directed by NTRO4K Films, YN Jay posts up on his lonely with several stacks of cash, all while delivering his unique brand of rap music and plotting his next move.
“72 Hours” is the latest video release from Coochie Chronicles, Jay’s fiery new full-length project. With the help of innovative Flint-area producers like ENRGY and Marc Boomin–who combine wavy melodies with thudding 808s–Jay ushers listeners into his sex-crazed mind, wielding a slip-sliding, start-stopping flow as he unleashes a torrent of punchlines and outrageous boasts. The project is home to the viral hit “Triple S,” which inspired more than 500k video creations on TikTok, and its remix, which features a brand new verse from Coi Leray, the recent single “Oxyyyyy,” a paean to Jay’s favorite narcotic, and his signature song “Coochie,” a collaboration with Jay’s close friend Louie Ray that has more than 29 million YouTube views. Featuring an additional appearance from Flint heavy-hitter Rio Da Yung OG, Coochie Chronicles is available everywhere via Alamo Records.
Driven to take rap seriously after his older brother died, YN Jay quickly started to build a reputation as one of the most colorful characters in a hometown Flint scene populated almost exclusively by colorful characters. He started to get mainstream notice with his single “Coochie,” which introduced the world to Jay’s one-track mind and eventually racked up over 26 million YouTube views. Jay is a nearly mythic figure on TikTok, generating millions of video creations on viral hits like “Kakashi,” “Coochie Land,” and “Coochie Scout,” and inspiring TikTok comedian @Nuhchez to splice YN Jay’s voice into Coolio’s “Gangsta’s Paradise” and create one of the platform’s most successful running jokes. YN Jay’s inimitable style earned him co-signs from Drake and Lil Uzi Vert.
With the new Coochie Chronicles, YN Jay is looking to take his distinct strain of Michigan rap to national prominence. Hold onnnnnn…YN Jay is coming.