FRIDAYY GRACES THE XXL FRESHMEN 2023 COVER & RELEASES NEW VISUAL FOR “DON’T GIVE IT AWAY”

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Fridayy was included in XXL’s 2023 Freshman List as an R&B singer to watch. Building on a whirlwind year of unprecedented momentum that saw Grammy-nominated collaborations and SNL performances with the likes of DJ Khaled and Lil Baby respectively, quickly rising star Fridayy has grabbed the title of ‘Melody God’ and established himself as the go-to hitmaker in the hip-hop/R&B space. Now, Fridayy shared the visual for “Don’t Give It Away” featuring Chris Brown via Def Jam Recordings.

On “Don’t Give It Away” – the first from Fridayy’s forthcoming debut LP – a slick guitar loop snakes around a glitchy beat. Fridayy leans into the groove as he reminds, “Shorty, you know you can have it your way.” The visual finds Fridayy and Brown together in a casino, careful not to disclose their feelings too early.  His simmering delivery bubbles into a fiery falsetto only for Breezy to roll through with an equally hypnotic cameo. Together, they deliver what promises to be the summer’s most undeniable up-tempo R&B anthem.

It arrives on the heels of “Know The Truth.” In addition to cracking 1 million streams, the music video has reeled in nearly 500K YouTube views. REVOLT praised it as “an ode to low inhibitions and sexually charged intentions,” and Attack The Culture raved, “His new ‘Know The Truth’ music video locks you in from the moment it starts up.”

Last year, Fridayy’s debut EP, Lost In Melody amassed millions of streams as well as praise from Billboard, XXL, Wonderland, Essence, BET, Revolt and UPROXX. Named by Ebony as one of  “6 Music Artists To Know Before 2023,” Fridayy also continues to prove himself as both a producer/songwriter with artists like Coco Jones, Lil Tjay, Rod Wave and Vedo all releasing songs crafted by the hitmaker in recent months.

Not to mention, he performed with DJ Khaled at the GRAMMYs this year and scored three GRAMMY Award nominations.  He also made his late-night TV debut on SNL with Lil Baby.

Already heralded in artist circles and being showered with accolades before the release of his first album, it’s still just the beginning for Fridayy…stay tuned.

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