Head in the Clouds Los Angeles announces livestream in partnership with Honda, Tide, Johnnie Walker, and VIKI
Head In The Clouds announces the official livestream of the LA festival’s 2025 edition taking place on May 31st and June 1st. In partnership with Honda, Tide, VIKI and Johnnie Walker, the star-studded lineup will be livestreamed via 88rising’s official YouTube page HERE.
The partnerships highlight each company’s commitment and appreciation to groundbreaking Asian-centric music and culture. Honda will be returning to HITC LA as one of 88rising’s premier festival partners, sponsoring the Double Happiness Stage. The automobile company will also be bringing an immersive experience to the Honda Stage Loungewith bespoke vinyl record listening stations and retro arcade games. Festival goers will also be able to enjoy original Johnnie Walker cocktails inspired by Youha and 88rising’s latest projects, as well as Rich Brian’s first album in six years, due August 15th. The livestream has also received sponsorship from Rakuten Viki, the leading global destination for Asian entertainment with over 100 million registered users that continues to connect K-Drama fans around the world.
Head In The Clouds has brought its unique programming to New York City, Jakarta, Manila and China in recent years and now returns home to Los Angeles, where it will serve as a celebration of Asian-centric music, art, and cuisine. Described by Rolling Stone as a “who’s who’ of top Asian talent,” HITC brings its biggest lineup yet with headliners G-Dragon, 2NE1, Dean, DPR Ian, Rich Brian, Porter Robinson (DJ Set), a highly anticipated Higher Brothers reunion, The Magic Show?!? and 88rising’s 10-Year Anniversary Finale.
HITC marks G-Dragon’s exclusive 2025 North American Festival performance. One of the biggest global stars who has transcended K-pop, G-Dragon, will be joined by other notable superstars of the genre 2NE1, the pioneering and highly influential K-pop girl group, and Dean, the Korean RnB phenom. Other highlights include DPR Ian, the Australian-born singer who has become one of the world’s most streamed K-pop solo artists; Rich Brian, the 88rising-signed rapper and singer; and the long-awaited reunion of Higher Brothers, the Chinese rap group who became one of China’s biggest musical exports; a mysterious set titled “The Magic Show !?!” which calls to mind a certain similarly titled smash album; and the always-anticipated 88rising finale set which promises to bring together a host of artists from across the label’s 10 year history. In addition to the music, food curation will be led by MAMA’S NIGHTMARKET who will showcase a variety of Asian food vendors from across the diaspora.
See below for all food, beverage and music programming at this year’s Head In The Clouds and stay tuned for more information soon. Limited GA passes remain for the LA festival at la.hitcfestival.com.
HITC LA HEADLINERS – IN BILLING ORDER
G-Dragon
2NE1
Dean
DPR Ian
Rich Brian
Porter Robinson
Higher Brothers
THE MAGIC SHOW?!?
88rising’s 10-year Anniversary Finale
HITC LA SUBHEADLINERS – IN ALPHABETICAL ORDER
4EVE
ARMNHMR
BABEBEE
Bixby
DPR Artic & DPR Cream
Jonah Love
Karri
Milli
Miso
Number_i
no na
PIAO
PISCEE
Seiji Oda
SF4AM
Stephanie Poetri
Sunkis
Tabber
WANG OK
Warren Hue
Xin Liu
Youha
Yung Kai
YY
HITC LA F&B LINEUP – IN ALPHABETICAL ORDER
-196
Bang Bang Noodles
Banh Khot Lady
Beatbox
Bluey & Co.
Bobapop Tea Bar
The Boiling Crab x King’s Hawaiian
Casamigos
Citeadrinks 西風
Coca-Cola
Drip
Forever Pie
Golden Leaf
The Golden Skewer x Sweet Grass
Good Alley
Heng Heng Chicken Rice
Iki Ramen x Iki Nori
JA Jiaozi
Jilli
Jinro
Johnnie Walker
Jongga
Kogi
Kuramoto Shavery
Maneatingplant
Maru-Hi
Melona
Monty’s Good Burger
Odd One Out Tea
Pho Ever
Rokstar Chicken
Seoul Market Eatery
Shlap Muan
Smoking Tiger
Sunright Tea Studio
Tacos Por Vida by Kogi
Takoyaki The Crispy
Unreal Poke
Yifang Fruit Tea
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