From 7.00pm on Saturday, October 27, the Nine Network will continue its support of Aussie farmers by joining forces with the legendary Glenn Wheatley to broadcast the Buy a Bale: Hay Mate drought relief concert when it rolls into Tamworth with artists John Farnham, Daryl Braithwaite, Guy Sebastian, The Veronicas, Jon Stevens, Andrew Farriss (INXS), Adam Harvey, Tim Wheatley, Aleyce Simmonds and Nat Conway all on board.
John Farnham will lead this cast of Aussie entertainers with funds raised going to Rural Aid. “Farmers are the backbone of this Country” Farnham said. “I understand what they are going through. They are doing it tough through this drought. It’s a shame we did not do something sooner. But we are acting now!”
Nine’s support for Hay Mate follows the network’s hugely successful TODAY Show Farm Aid Telethon, where Aussies dug deep and helped to raise over $8.5 million for our farmers going through the worst drought in living memory.
Nine’s Head of Content, Production and Development, Adrian Swift, said: “Nine is hugely committed to helping Australia’s farmers who are suffering through the worst drought in 100 years. And the job isn’t over yet – working with Glenn Wheatley and Aussie music legends like John Farnham represents another massive opportunity to show support and raise more money. Hay Mate will be a major television event featuring some of Australia’s biggest musical acts with all profits going to Rural Aid.”
Hay Mate: Buy a Bale, will be held at Scully Park Wests Leagues Club in Tamworth and is made possible by the generosity of partners: Qantas, Toyota, Woolworths, News Corp, Optus and the Nine Network.
Rural Aid’s Buy a Bale program supports Aussie farmers and rural communities throughout Australia, by providing meaningful support for farmers, delivering hay and other essential items for those who have no feed left for their livestock. The Buy a Bale program in association with Toyota and Woolworths has, so far, distributed over $3 million worth of fodder to farmers around Australia, but with the worsening drought and the need for a lot more has these companies are committed to distributing more through the funds raised at the HAY MATE concert.
Nine are throwing their weight behind the Hay Mate concert and will be running a national telethon live from Scully Park with the help of all the drought relief partners on Saturday, October 27 at 7.00pm on Nine.