ICONIC PUMA ANNOUNCES BLACKPINK’S ROSÉ AS INSPIRING NEW GLOBAL BRAND AMBASSADOR
PUMA announces a new partnership with Rosé, a member of one of the best-selling girl groups of all time, South Korean musical quartet BLACKPINK
Rosé has carved out a niche for herself as a formidable and inspiring presence in the K-pop realm, as well as a fashion icon. Through this collaboration, Rosé will infuse her vision, voice, and unique insights into PUMA’s global campaigns and narratives. The Korean-New Zealand K-pop sensation’s ambassadorial role will focus on amplifying PUMA’s collection of iconic designs and supporting the “Rewrite the Classics” initiative, which honors PUMA’s most enduring franchises by ushering them into a new era.
Rosé expresses her excitement, stating, “I am thrilled to be joining the PUMA family. I can’t wait for my fans to be a part of my upcoming journey with PUMA.”
Joining the ranks of transformative PUMA Sportstyle ambassadors such as Rihanna, A$AP Rocky, Dua Lipa, and Skepta, Rosé initiates her partnership by donning the PUMA Palermo, styling the iconic low-top in her distinctive manner. Throughout the partnership, the K-pop star will endorse additional classic franchises in PUMA’s Sportstyle category.
Maria Valdes, Chief Product Officer for PUMA, speaks highly of Rosé, saying, “Rosé’s extraordinary influence on music, fashion, and culture worldwide is truly inspiring. We are excited to embark on this journey with her, where she will play a multifaceted role, utilizing her knowledge and vision to help us reshape our classic domain. Her unique viewpoint will be crucial in amplifying PUMA’s “Rewrite the Classics” program, spotlighting franchises like Palermo, Speedcat, among others. We are delighted to welcome her to our PUMA family, and we eagerly look forward to the achievements we will accomplish together.”
Adored globally for her rock star persona, Rosé nurtured an interest in music from a young age. Learning to play the piano and later the guitar ignited a deep passion for singing and songwriting. Rosé’s debut album ‘R’ was released in 2021, featuring the lead single “On the Ground,” which set a record for the most views in the first 24 hours on YouTube by a solo K-pop artist. Rosé, a recipient of a Hanteo Music Award and a Mnet Asian Music Award, also holds the distinction of being the first artist to top the Billboard Global 200 both as a soloist and as part of a group.