Jignesh Patel has been named Director of Digital and Performance Marketing at Genesis Motor America

Genesis Motor America named Jignesh (Jig) Patel as director of digital and performance marketing. In this role, Patel will lead the digital marketing and performance teams to deliver a best-in-class customer experience across Genesis’ digital platforms. Patel will report to Drew Slaven, chief marketing officer of Genesis Motor America.

“Jig is a proven leader with extensive expertise in driving brand affinity and advancing digital experience,” said Slaven. “As Genesis looks to further enhance its customer experience across every touchpoint, I’m excited to work with Jig on strengthening our capabilities and delivering a high standard of excellence across the brand’s digital platforms.”

Patel joins the Genesis brand with over 20 years of diverse automotive experience, excelling in the creation of effective brand strategies and leading go-to-market campaigns for product launches. As director of digital and performance marketing, Patel will drive digital marketing by shaping strategy, overseeing implementation, and optimizing performance to deliver enhanced consumer websites and apps for customers. Patel will also refine Genesis digital services offerings to achieve the brand’s high standards and ensure retailers are successful in the digital space.

Prior to joining Genesis, Patel served as director of digital marketing and strategy at American Honda Motor Company, leading the planning, production, development, and maintenance of the Honda and Acura web platforms. Patel also held the role of brand marketing manager for Acura, where he managed and implemented advertising activities, including market research and television production for national and regional advertising to support sales and achieve profitability for general and multicultural markets.

Patel holds an MBA from Woodbury University and a bachelor of science in business administration from California State University, Chico.