KEY GLOCK UNLEASHES ACTION-PACKED MUSIC VIDEO FOR NEW SINGLE “THE GRINCH” OUT NOW

Multiplatinum-certified Memphis, TN rap superstar Key Glock uncovers a thrilling and action-packed music video for his new single “The Grinch” out now. He once again teamed up with director JakeTheShooter for the high-octane visual.

Of course, everything just sets the stage for his anxiously awaited new album, Glockaveli, out May 2, 2025.

In the clip, police chase Key Glock through the woods. He dodges their attacks and nimbly hides behind trees and under cover of darkness. Making moves like Rambo and John Wick, he manages to make his narrow escape through a hail of gunfire, hitting the skies in a helicopter. The action seamlessly moves with the ebb and flow of the song, sidestepping the boisterous horns, thick beats, and braggadocios rhymes.

Simultaneously, the track has already reeled in over 1 million total streams in less than a week, in addition to receiving acclaim. UPROXX proclaimed, “On his latest single, “The Grinch,” Key Glock demonstrates just how emotionally cold he can be. Just with the beloved fictional character, Glock embraces the perceived power that comes along with a show of brute force.” HotNewHipHop noted, “It features a dizzying swirl of trumpets and strings in the beat, something that he’s incorporated so well throughout his career.” VIBE attested, “‘The Grinch’is a testament to Key Glock’s ability to evolve while staying true to his Memphis roots. It’s introspective, stylish, and full of quiet intensity—the kind of track that lingers long after the beat fades.”

This anthemic cut landed on the heels of “No Sweat”, which has already amassed north of 10 million global streams. In its wake, Pitchfork cited Glockaveli among “The 50 Most Anticipated Albums of Spring 2025”. Plus, Brooklyn Vegan praised the song as “a fun dose of speaker-shaking, catchy Southern rap”. HotNewHipHop professed, “Key Glock has found the sound that works for him, and continues to excel in that lane”.

Next up, he launches the Glockaveli Tour. It promises to be his biggest and boldest North American jaunt yet. In support of the anxiously awaited album, he hits the road on May 21 in Oklahoma City, OK at The Criterion, visits major markets coast-to-coast, and concludes on June 30 in Las Vegas, NV at Brooklyn Bowl Las Vegas. Along the way, he stops in Queens, NY on June 8 for Governors Ball.

He set the stage for Glockaveli with “3AM in ToKEYo.” Straight out of the gate, The Source applauded how, “Key Glock continues his run as one of rap’s most dominant voices,” and VIBE attested, “Key Glock is so consistent, and his story of being self-made is one people can resonate with.” Not to mention, Billboard followed him for 24 hours at Paris Fashion Week in an exclusive content feature.

Key Glock rose up out of Memphis and broke through into the mainstream on his own terms. He has quietly achieved a staggering level of success and prominence, generating eight billion streams, notching eight multi-platinum or platinum singles, seven gold singles, and three gold albums. Moreover, he has earned three consecutive Top 15 debuts on the Billboard 200 in addition to cracking the Billboard Hot 100. His music has appeared everywhere from the Fast & The Furious franchise to Madden. It’s no wonder Rolling Stone christened him one of “50 Innovators Shaping Rap’s Next 50 Years.” At the same time, this excitement has translated to the road. During 2024, he impressively sold out the iconic Red Rocks Amphitheater in Morrison, CO, packing the house with over 10,000 fans.

 

KEY GLOCK 2025 GLOCKAVELI TOUR DATES:
Wed May 21 – Oklahoma City, OK – The Criterion
Fri May 23 – Houston, TX – 713 Music Hall
Sat May 24 – Austin, TX – Moody Center
Sun May 25 – Dallas, TX – South Side Ballroom
Thu May 29 – Birmingham, AL – Avondale Brewing Co.
Fri May 30 – Charlotte, NC – Bojangles Coliseum
Sat May 31 – Atlanta, GA – Coca-Cola Roxy
Thu Jun 05 – Nashville, TN – Nashville Municipal Auditorium
Sat Jun 07 – Baltimore, MD – Pier Six Pavilion
Sun Jun 08 – Queens, NY — Governors Ball^
Tue Jun 10 – Boston, MA – Citizens House of Blues Boston
Thu Jun 12 – Cleveland, OH – House of Blues Cleveland
Fri Jun 13 – Cincinnati, OH – The Andrew J Brady Music Center
Wed Jun 18 – Waukee, IA – Vibrant Music Hall
Thu Jun 19 – Indianapolis, IN – Everwise Amphitheater at White River State Park
Sat Jun 21 – Kansas City, MO – Uptown Theater
Sun Jun 22 – Minneapolis, MN – Fillmore Minneapolis presented by Affinity Plus
Tue Jun 24 – Chicago, IL – Byline Bank Aragon Ballroom
Sat Jun 28 – Phoenix, AZ – Arizona Financial Theatre
Sun Jun 29 – Los Angeles, CA – Hollywood Palladium
Mon Jun 30 – Las Vegas, NV – Brooklyn Bowl Las Vegas
^Festival Date

 

FOLLOW KEY GLOCK

INSTAGRAM | YOUTUBE | SPOTIFY