Kylie Jenner Chats Kylie Cosmetics on Kid Cudi’s Big Bro Podcast

Kylie Jenner was the first guest for Kid Cudi’s new podcast – Big Bro with Kid Cudi, which is now live! In the episode, they talk about the launch of Kylie Cosmetics, being an entrepreneur, balancing parenting and work, her acting debut in The Moment and much more!

A few highlights include: 

Kylie on being grateful for the brand that she has built

• Kylie: “10 years later, I’m just so grateful because I really love it. I go to work every day in the office and I can’t believe I get to play with makeup all day…

Kylie on how her approach to marketing has evolved over the years

• Kylie: “It’s totally different today than it was then. I remember my mom even saying to me, like we’re probably a week away from the first launch. ‘What are we going to do? What’s the marketing plan? Like do we need to hire someone? Are we going to do a billboard?’ And I was just like no I’m just going to post on Instagram…I’m super involved. I do our Instagram, all of the marketing, the shoots, picking the models.”

Kylie on authenticity and connecting with her brand

• Kylie: “I think it’s like the most important thing. I think people can tell when it’s not authentic and I think that’s the reason why it was so successful ‘cause people knew my love for makeup and lipstick. It felt legit.”

Kylie on the best career advice that she’s received from her family

• Kylie: “I mean, a few things that just off the top of my head is kindness. I think it gets you really far. And watching my sisters, especially when I was younger, be so kind to everyone that they worked with was really inspiring to me because you build these relationships…I really feel like that’s a huge reason why my family and my older sisters became so successful is because they were just so kind to everyone and great to work with.”