The Chicago Standout Stars in the Cole Bennett-Directed Commercial For Nike’s Jordan x Lyrical Lemonade Collab Sneaker
The Alamo Records Signee and Current Chicago Billboard Star Gets Back to the Basics With His Upcoming Project
He’s known for his melodic mastery, but Lil Durk unleashes his rawest lyricism when he ditches software and raps. Today, Durk announces the long-anticipated No Auto Durk, executive produced by Metro Boomin, coming soon. Providing a gift for fans who clamored for a project with less singing and more rhyming (his 2018 single “No Auto Durk” has more than 44 million views on YouTube), No Auto Durk finds the 27-year-old Only The Family label boss proving his mettle as an emcee, flexing his myriad flows over atmospheric trap and sinister drill beats. On Friday, as the NBA prepared to celebrate All-Star Weekend in his hometown of Chicago, Durk unveiled two Billboards beside the city’s Dan Ryan highway, announcing the album and his Metro Boomin co-sign. No Auto Durk arrives later in 2020 via Alamo Records.
Along with the project announcement, Lil Durk recently starred in a brand new, nationally-televised commercial for Nike’s Air Jordan. Advertising the brand’s new collaboration with Chicago’s own Lyrical Lemonade and Cole Bennett, the Lyrical Lemonade x Jordan Aerospace 720, the commercial finds Durk showing off his basketball skills while decked head-to-toe in colorful LL-branded merch. Long known for having the sweetest jumpshot in the rap game, Durk is the ideal ambassador for this cultural crossover event.
After the success of his 2019 album Love Songs 4 The Streets 2, which debuted in the Top 5 of the Billboard 200, Durk enters 2020 on a mission, ready to set the world on fire and prove his range as an artist and emcee. A major influence on the next generation of star rappers, Durk recently collaborated with Polo G for his “Career Day” single (2.5 million views), and appeared on “Moonwalkin” (11.3 million Spotify streams), a highlight on Roddy Ricch‘s blockbuster album Please Excuse Me For Being Antisocial.
Stay tuned for much more information on No Auto Durk, coming soon.