– New Single Boasts All-Star Lineup: Quavo, 21 Savage, YG & Meek Mill –
Migos Collaboration “Pure Water” Certified Platinum
10 Summers CEO and Grammy Award-winning super producer and recording artist, Mustard, ups the ante with the release of “100 Bands.” The latest single from his forthcoming album cleverly unites four of the most prominent names in hip-hop today: Quavo, 21 Savage, YG and Meek Mill.
The label is equally thrilled to announce that the Mustard and Migos collab, “Pure Water,” has officially reached platinum status, according to the Recording Industry Association of America (RIAA). Since its release in mid-January, that single has been steadily climbing up the Billboard Hot 100 chart and is currently perched at #23.
The accompanying music video, directed by Collin Tilley, has performed extremely well with a whopping 54 million views on YouTube. These are just the latest in a long line of accolades Mustard has received since the Grammy win for “Best R&B Song” for his writing on protégé Ella Mai’s smash hit, “Boo’d Up.”
Mustard, who is co-managed by 10 Summers partner Meko Yohannes and Roc Nation CEO Jay Brown, recently signed a global publishing deal with Sony ATV. In between putting the finishing touches on the new album and holding down DJ residencies at Tao and Marquee in Las Vegas, the busy 28-year-old husband and father of two (with one on the way) has found time to squeeze in yet another commitment — health and wellness.
Two months ago, Mustard started a new fitness regiment that he has been documenting on social media, engaging followers with his hilarious video vignettes and the hashtags #FitCheck #WeightCheck and #WaterCheck. “What’s the point of having all this success,” he muses, “if you’re not around to enjoy it.”
“100 Bands” with Quavo, 21 Savage, YG and Meek Mill is out now on 10 Summers/Interscope records.
Mustard “100 Bands” eSingle