Naïka global iPhone 12 campaign song, “Sauce,” music video out today
WORLD-POP SONGSTRESS NAÏKA CELEBRATES “SAUCE”
WITH FASHION-FORWARD NEW VIDEO
WORLDWIDE HIT SINGLE FEATURED IN APPLE’S GLOBAL
iPHONE 12 “COOK” CAMPAIGN
World-pop singer-songwriter Naïka has announced today’s premiere of the official video for her latest hit single, “Sauce.” The fashion-forward new video is streaming now at Naïka’s official YouTube channel.
Currently featured in Apple’s new “Cook” campaign celebrating the durability of iPhone 12 (streaming HERE), “Sauce” is fast proving a worldwide breakthrough for Naïka. The glamorous new music video sees her performing the self-confidently upbeat track in a stunning array of high fashion by such top designers as Chanel, Balmain, Aria, Christian Louboutin, Yannah Acra, L.A. Roxx, Dsquared2, and House of CB, to name but a few.
“Sauce” heralds the upcoming release of Naïka’s eagerly anticipated new EP, LOST IN PARADÏSE, PT. 2, due later this year. The first of two deeply personal EPs chronicling the Miami-born, Los Angeles-based songstress’ one-of-a-kind creative and human journey, LOST IN PARADÏSE, PT. 1 arrived last year amidst critical acclaim from international media outlets including HITS Daily Double, Audiofemme, and LADYGUNN, which raved, “Truly a child of the world, French-Haitian pop ingenue Naïka is a breath of fresh air. Born in Florida but raised all over the globe, the singer has a unique perspective not only on music, but the human experience.” “(Naïka’s) music is rich, bold, and flavorful much like the pride she shows in her heritage and loved ones,” enthused Channel Sounds. “There is no way that you could listen to her and not fall in love with the groovy rhythms, the tropical tunes of the instrumentation and production or the soulful melodies of her voice. She is a stunning individual inside and out, with a voice that is strong, confident, seductive, and hypnotic.”
Naïka celebrated the EP’s critical and popular success by teaming with fellow Haitian-American artists for exciting remixes of songs originally found on LOST IN PARADÏSE, PT. 1, including “African Sun (Feat. Michael Brun)” and “Head In The Clouds (Feat. TeaMarrr),” the latter joined by an official music video streaming now at YouTube. A number of additional single releases followed, including “Water,” featured on EA SPORTS’ new FIFA 21 SOUNDTRACK and streaming HERE. As if that weren’t enough, the “Don’t Rush Feat. Naïka (Remix)” saw her joining forces with British hip-hop duo Young T & Bugsey after a viral video on her wildly popular TikTok caught fire creating a storm of social media attention.
Naïka has already earned acclaim and attention for her distinctive fusion of sounds, a sonic approach she describes simply as “world-pop.” Born in Miami, the gifted singer-songwriter fell in love with music at an early age, absorbing inspiration from her French and Haitian heritage as well as her family’s wide-ranging travels around the globe, from Guadeloupe to Kenya, from South Africa to Vanuatu and beyond. Indeed, the influence of African, European, and Caribbean cultures has shaped her both as an artist and as a citizen of the world, evidenced by her hugely popular cover of the Haitian classic, “Papa Gèdè (Bel Gason),” as well as tracks like “Oh Mama,” “Déjà Vu,” and the worldwide streaming hit, “Ride.”