NEW STRATEGIC ALLIANCE BETWEEN WARNER MUSIC LATINA AND SOLD OUT ENTERTAINMENT DRIVES EXPANSION IN THE URBAN GENRE
Warner Music Latina and Sold Out Entertainment announce a strategic alliance aimed at strengthening the development of emerging talent in urban music and expanding both companies’ presence across key markets. This partnership coincides with Sold Out’s international growth, following the recent opening of its Medellín offices, solidifying a powerful and direct connection between Puerto Rico and the Colombian music hub.
The collaboration brings together Warner Music Latina’s global infrastructure, distribution capabilities, and international reach with Sold Out Entertainment’s expertise in identifying, developing, and managing breakthrough artists.
The first project to emerge from this alliance is Rowma, an artist fully developed within Sold Out’s talent incubator. Hailing from Bayamón, Puerto Rico, Rowma enters the market with the full support of Warner Music Latina, ensuring a comprehensive international strategy from the very beginning of his career.
Rowma has become a rising figure in Puerto Rico’s urban scene, collaborating with artists such as Almighty, Miky Woodz, Izaak, C Dobleta, Hozwal, Tutu, and Jeyyff, positioning himself as one of the new voices to watch in the genre. Sold Out Entertainment is led by company president Carlos J. Casillas and vice president David Restrepo, who have developed a growth strategy focused on elevating new artists from Puerto Rico to global markets.
“RATED R” – EP LAUNCH
Rowma’s debut EP, “Rated R,” will be released on Thursday, December 4, 2025, at 7:00 PM EST. The project features the focus track “Unfollow” with Kris R, designed to resonate simultaneously with audiences in Puerto Rico and Medellín. The EP also includes a special collaboration with renowned urban artist Dalex, further elevating the ambition and scope of the release.
With this alliance and the launch of “Rated R,” Warner Music Latina and Sold Out Entertainment reinforce their commitment to developing new artistic voices and strengthening the urban music ecosystem across the region.
OFFICIAL TRACKLIST – “RATED R”:
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Ahí Es
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Unfollow (feat. Kris R) – Focus Track
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Nena Linda
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Media Horita (feat. Dalex)