$NOT Shares New Album Viceroy, Out Now Via 300 Ent

Florida’s Grittiest Emcee Emerges From His Chrysalis With His First New Album Since 2022’s Acclaimed Ethereal

Treating music as a vessel through which he can unleash his darkest thoughts, $NOT is never afraid to say what’s on his mind. Today, the South Florida star shares his new album Viceroy, out now via 300 Entertainment.

$NOT explains the inspiration behind the album: “Naming my album Viceroy just made sense because that butterfly stands for transformation and resilience—which is what I’ve been through in this industry. People might not get it, but Florida’s in my blood, and the viceroy is a symbol of that struggle and growth.”

While sonically the project returns to the moody abrasiveness of $NOT’s earlier work, Viceroy expresses a newfound emotional maturity from the 26-year-old star who dives into topics like love, love lost, and the throes of fame. Over the course of the album’s 17 tracks, $NOT explores every stage of a relationship and the emotions that come with it. “WHAT YOU DONE” finds $NOT deep in his feelings, wondering how he allowed himself to fall so hard for someone who broke his heart: “What you done to me, I know I’m dreaming / 365 days b*tch I miss you / 365 days can’t live without you.” On album focus track “LONELY MF,” he begs to turn off his emotions, blaming himself for the breakup and vowing to never love again over distorted background vocals and a breezy guitar melody. “HELP REFUSER” is $NOT at his most vulnerable, getting deeply introspective atop stripped down production: “I’m used and abused, it’s not nothing new / I’m fighting my demons and I think I will lose / Nothing to prove, I know I’m a loser, a drug abuser, a help refuser.”

Other highlights on Viceroy include the cutthroat “HITMAN,” on which $NOT calls out his enemies: “F*ck everybody who stand in my way, I’m calling my hitman, you dying today.” “DESPERADO” and “THE FLYEST” feature cinematic production, creating a multi-layered sonic universe for $NOT to unleash his boastful bars and relentless disses. The album is also home to recently released tracks like “HILARIOUS” ft. Cochise and the plugg-inspired “BULLY.”

Along with the album, the South Florida artist shares the new video for “WHEN LIFE GETS RUFF,” a highlight from the album.  Sinking his teeth into a minimalist and eerie horrorcore instrumental, “WHEN LIFE GETS RUFF” finds $NOT looking out for number one, steeling himself against the fickle actions of his friends and enemies alike, while taking comfort in his vices: “Pull up in my Lamb truck/Pink like Magenta/White girl she off the f*ckin’ Hannah Montana,” he spits. The video finds $NOT elucidating his paranoid worldview, as he talks tough in the rain in his luxurious (and waterproof) hooded vest, and vibes with the giant skull from the Viceroy album cover.

Viceroy is $NOT’s first studio album since 2022’s acclaimed Ethereal, home to hits like the A$AP Rocky-featuring “Doja” and “BENZO.” Last year, $NOT released two standout new singles: the defiant “Cruel World,” featuring a video directed by  Chris Villa, who directed A$AP Rocky’s “RIOT (Rowdy Pipe’n)” and Ice Spice’s “In Ha Mood” videos, and  “Easter Pink,” a laid back slapper with a psychedelic video of its own. The 300 Ent. signee spent much of the year on the road, highlighted by his headlining 33-date “Get Busy Or Die Tour.” With support from Night Lovell, Eem Triplin, and DC The Don, the fast-selling “Get Busy Or Die Tour” connected $NOT with fans from coast to coast – selling over 45,000 tickets.

As he toured and released new singles, $NOT continued to rack up streams on his formidable catalog, powered by fan favorites from his albums – TRAGEDY + (2019), Beautiful Havoc (2020), and Ethereal (2022): several of his songs earned RIAA certifications last year, including “Mean” (GOLD), “Gosha” (PLATINUM), “Tell Em” (2x PLATINUM) and “Beretta” (GOLD). Overall, the hoodie-clad rapper has generated over 2 billion total streams across platforms.

Viceroy Tracklist
1. DESPERADO
2. BULLY
3. CRUEL WORLD
4. WHEN LIFE GETS RUFF
5. HILARIOUS FT. COCHISE
6. HITMAN
7. 2005 (interlude)
8. GREEN TEA
9. DECEIVED
10. HARMONY
11. WHT U DONE
12. DEADMAN
13. HELP REFUSER
14. LONELY MF
15. THE FLYEST
16.TOXIC 
17. MY SHORTY THUGGIN’

 

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