$NOT Unleashes Riveting New Song & Video ‘Hilarious’ Ft. Cochise Out Now!
Always pushing boundaries and exploring new horizons, $NOT stands out as one of the most inventive artists of his generation. As he gears up to release his upcoming album Viceroy, he unveils “Hilarious”, a single from the project, featuring Cochise. Produced by Dreamz / Nate Morgan, “Hilarious” blends shimmering synths and deep 808s, providing a lively backdrop for $NOT and Cochise to deliver their deadpan bravado. After a verse filled with swagger from Cochise, $NOT steps in to assert his invincibility: “I’m off a couple drugs, put you in that Cybertruck / Smokin’ angel dust, these ns cannot fck with us / Diamonds on my wrist, that sht just look like emo cuts / These ns talkin’ all that sht, you know I give no fcks.” In the “Hilarious” video, $NOT and Cochise perform beside a serene pool and on the rooftop of a secluded house, seemingly unaffected by the world’s troubles.
“Hilarious” is a precursor to Viceroy, $NOT’s forthcoming album set to release this summer via 300 Entertainment. Viceroy will be his first album since the acclaimed 2022 release Ethereal, which included hit tracks like “Doja” ft. A$AP Rocky and “BENZO.” Viceroy is set to showcase $NOT’s signature soundscapes and understated rhymes, as seen in already-released tracks like the plugg-inspired “BULLY.”
“Hilarious” and the imminent Viceroy pave the way for a busy year for $NOT, highlighted by his upcoming “Get Busy or Die Tour 2024,” his next headlining tour. Kicking off in Orlando on July 24th, the tour will cover 32 dates across the country, including performances in New York, Chicago, Los Angeles, Atlanta, and a hometown show in South Florida. The tour will feature support acts Cochise, Fourfive, Baby Kia, Scarlet House, and 0500gcsy.
Last year, $NOT dropped two notable new singles: the defiant “Cruel World,” accompanied by a video directed by Chris Villa, who directed A$AP Rocky’s “RIOT (Rowdy Pipe’n)” and Ice Spice’s “In Ha Mood” videos, and “Easter Pink,” a laid-back banger with its own psychedelic video. The 300 Ent. artist spent a significant part of the year touring, highlighted by his headlining 33-date “Get Busy Or Die Tour”. With support from Night Lovell, Eem Triplin, and DC The Don, the quickly sold-out “Get Busy Or Die Tour” connected $NOT with fans from coast to coast, selling over 45,000 tickets.
As he toured and released new singles, $NOT continued to accumulate streams on his impressive catalog, powered by fan favorites from his albums – TRAGEDY + (2019), Beautiful Havoc (2020), and Ethereal (2022). Several of his songs earned RIAA certifications last year, including “Mean” (GOLD), “Gosha” (PLATINUM), “Tell Em” (2x PLATINUM) and “Beretta” (GOLD). Overall, the hoodie-clad rapper has generated over 2 billion total streams across platforms.
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