RAPPER LADY LONDON RETURNS WITH NEW SINGLE “BRAND NEW”

Kickstarting what promises to be a bold era, rapper Lady London returns with a fresh and fiery single “Brand New” available now via High Standardz/Def Jam Recordings.

The track revolves around a laidback bounce accented by anxious hi-hats and a chantable sample. Lady London’s quiet confidence weighs heavy on the production as her rhymes barely break a whisper—yet still land a knockout in every round. As soon as she proclaims, “Wake up a brand new me,” she lists off a litany of “new” accouterments, only to remind, “This ain’t nothing,” and perfectly back up her boasts by bodying the beat.

Last year, she dropped her project, S.O.U.L., to critical acclaim. Billboard raved, London’s lyrical sword is proving to be sharper than most,” and REVOLT named her among “13 Female Rappers to Watch in 2024,” going on to assert, “One thing that you can’t deny about the New Jersey-raised artist is that she’s a true lyricist who can stand on her own.”

With elite wordplay rooted in poetry, breathless energy, and enough gusto to go bar-for-bar with anybody in the game, all signs point to an imminent breakthrough for Lady London as she drops more music.

Born to Caribbean parents and raised in The Bronx and East Orange, NJ, she has been obsessed over hip-hop and R&B since her childhood. After achieving a BS from Howard University and a Master’s degree from USC, she flipped the script, opting to forego medical school in order to follow her passion for music. She built an audience by posting viral videos of her poetry, paving the way for her show-stopping freestyle series “Lady Londays.” Attracting a burgeoning following of over a million on Instagram, her lyrical acumen has incited the applause of Busta Rhymes, Cardi B, Lupe Fiasco, Timbaland, and Nas, to name a few.

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